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Marketing
Scholar Year: 2009/2010 - 2S
| Code: |
LGDLP1542 |
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Acronym: |
MKT |
| Scientific Fields: |
Marketing |
Instance: 2009/2010 - 2S
Courses
| Acronym |
Nº of students |
Study Plan |
Curricular year |
ECTS |
Contact hours |
Total Time |
| LGDLPL |
48 |
Study Plain |
1º |
5,0 |
60 |
135,0 |
Docência - Responsabilidades| Teacher | Responsability |
|---|
| Paulo Duarte Valente Almeida da Silveira | Head |
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Teaching language
Portuguese
Objetivos de aprendizagem
Contents
Main Bibliography
• LENDREVIE, Jacques; LINDON, Denis; DIONÍSIO, Pedro e RODRIGUES, Vicente ;Mercator XXI, D. Quixote, 2004 |
• KOTLER, P. e ARMSTRONG, G. ;Principles of Marketing, 11ª ed, Prentice Hall, 2006 |
• KOTLER, P., WONG, V., SAUNDERS, J. e ARMSTRONG, G. ;Principles of Marketing, 5th european ed, Prentice Hall, 2008 |
Complementary Bibliography
• KERIN, Roger A., HARTLEY, Steven W., BERKOWITZ, Erie N., RUDELIUS, William ;Marketing, 8ª ed, Mc Graw Hill, 2008 |
• BRITO, Carlos e LENCASTRE, Paulo ;Os Horizontes do Marketing, Verbo, 2000 |
• SOLOMON, MARSHALL e STUART ;Marketing:Real People, Real Choices, 5ª ed, Prentice Hall, 2007 |
• KOTLER, P. e ARMSTRONG, G. (2003), ;Princípios de Marketing, 9ª ed, Pearson - Prentice Hall, 2003 |
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