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CRM
Scholar Year: 2011/2012 - 1S
| Code: |
LGDLP1570 |
|
Acronym: |
CRM |
| Scientific Fields: |
Marketing |
Instance: 2011/2012 - 1S
Courses
| Acronym |
Nº of students |
Study Plan |
Curricular year |
ECTS |
Contact hours |
Total Time |
| LGDLPL |
38 |
Study Plain |
3º |
5,0 |
45 |
135,0 |
Docência - Responsabilidades| Teacher | Responsability |
|---|
| Mário Luís Pereira Cravidão | Head |
|
Teaching language
Portuguese
Objetivos de aprendizagem
Contents
Software
Primavera Software V7- Módulo CRM
Assement and Attendance registers
| Description |
Type |
Tempo (horas) |
End Date |
| Subject Classes |
Classes |
51 |
|
|
Test/Exam |
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|
|
Work |
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|
| |
Total: |
51 |
Main Bibliography
DYCHÉ, Jill;The CRM Handbook, Addison Wesley, 2002 |
PEPPERS, Don & ROGERS, Martha ;Enterprise One-to-One, Piatkus, 2000 |
- KALAKOTA, Ravi & ROBINSON, Marcia ;e-Business 2.0 Roadmap for Success, Addison-Wesley, 2000 |
Complementary Bibliography
DAVIS, Frank & MANRODT, Karl ;Customer Responsive Management, Blackwell, 1996 |
MOREIRA, Isabel ;A excelência no atendimento, Lidel, 2010 |
GREENBERG, Paul;CRM at the speed of light, Mc-Graw Hill, 2010 |
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