Retailing Management

Scholar Year: 2018/2019 - 1S

Courses

Head Teacher Responsability José Augusto Sequeira Martins Head

Weekly workload Hours/week T TP P PL L TC E OT OT/PL TPL O S Type of classes 3 Lectures Type Teacher Classes Hours Theoretical-practical Totals 2 6,00 José Martins   3,00 Tânia Reigadinha   3,00

Teaching language

Portuguese

Intended learning outcomes (Knowledges, skills and competencies to be developed by the students)

It is intended that the student at the end of the discipline:
• Understand the economic and social importance of Retail;
• Know the national and international evolution of Retail Management;
• Know the typology of retailers, classification criteria and legal frameworks,
• Understand the specifics of Service Retail;
• Learn to identify different retail strategies and implications for retail-mix variables.
• Know how to operate the retail-mix variables;
• Know how to evaluate the retail performance.

Syllabus

1 - THE CONCEPT OF "RETAIL TRADE"
1.1 The economic and social importance of Retail
1.2 Types of Retailers and Multi-Channel Retail
1.3 Customers and purchasing behavior
1.4 Research of information in retail

2 - RETAIL STRATEGY
2.1 Market Strategies
2.2 Financial Strategy
2.3 Location and location selection
2.4 Human Resources and Information Systems
2.5 Customer Relationship Management

3 - MERCHANDISE MANAGEMENT
3.1 Merchandise planning
3.2 Goods purchase systems
3.3 Pricing
3.4 Mix of retail communication

4 - STORE MANAGEMENT
4.1 Human resources: Recruit, integrate, motivate, evaluate and compensate
4.2 Design, Store layout and merchandise display
4.3. Customer service

5 - FUTURE CHALLENGES AND TRENDS
5.1 Globalization: challenges and opportunities
5.2 Trends and Innovation in Retail

Software

http://highered.mheducation.com/sites/007802899x/information_center_view0/index.html

http://highered.mheducation.com/sites/007802899x/information_center_view0/index.html

Teaching methodologies

Expositive and participatory method using audio-visual means; analysis and elaboration of cases and practical exercises, presentations and discussions, individually and in groups;
Use of the resources available on the Internet, from the Learning Center of the Mandatory Bibliography.

Demonstration of the teaching methodologies coherence with the curricular unit's intended learning outcomes

The Theoretical / Practical Classes combine the expository and interrogative methods, fostering the participation, discussion and debate of theoretical concepts, placing questions based on real cases, stimulating individual and collective reflection and reasoning.

In addition to active and inductive methodologies, through the practical application of theoretical concepts, to real cases and exercises, individually and in groups, seeking to encourage interpersonal relationship and group dynamics, as well as the development of technical and analytical capacities and generation of new ideas and solutions, in the scope of the topics taught.

Computer resources (EXCEL, Internet) are used in order to allow the development of the capacity to use Information Systems, and self-assessment tests are carried out, allowing the student to assess their progress throughout the learning, preceding and preparing the formal evaluations .

Assessment methodologies and evidences

CONTINUOUS EVALUATION

It consists of:
• Group work (TG): written report and discussion, weighting 60% for the final grade;
• Individual written test (Ti), weighting 40% for the final mark
• Final Score = 0.6 (TG) + 0.40 (Test)
 
Group Work (TG) - Choice of 1 of the following topics:
1) Identification of a problem in a retail company and proposal of solutions;
2) Selection of a "national" product / service, supply chain analysis, distribution and retail-mix policy, and distribution improvement proposals.
3) Critical analysis of the retail-mix of a product / service in a multi-channel retailer.

The written report of the chosen topic, has deliveries in 3 modules, on the following dates:
Module 1 - Identification of the company / Initial assessment - until 05/11/2018.
Module 2 - Critical analysis / proposed solutions - as of 10/12/2018
Module 3 - Final version of the written report - until 07/01/2019

The group sheet (maximum 3/4 elements), already with the proposal of the topic and the retail company, must be delivered to the teacher of the class, until 10/15/2018.

The final version of the written report (module 3) should not exceed 15 pages (excluding annexes).

The final grade of the Group Work (TG) is the result of weighing the following factors:

TG = 0.10 (module 1) + 0.2 (module 2) + 0.10 (module 3) + 0.20 (discussion)

The notes of the written modules are common to all elements of the group. The oral argument is assigned individually.


FINAL EVALUATION

FINAL Season, Time of RESOURCE and SPECIAL Season-
In accordance with the General Rules for the Evaluation of School Performance for the 1st Cycle - Available on the portal, in Students> Regulations

Assement and Attendance registers

Main Bibliography

Bibliografia disponível na Biblioteca da ESCE/IPS.

Observations

CONSULTATION AND REVIEW OF EVIDENCE
In accordance with the Regulations for the consultation and review of evaluation tests - available on the Portal, in Students> Regulations

ATTENDANCE TO STUDENTS

Instructor: Tânia Reigadinha, Cabinet B1.09 (according to time posted in acrylic),
email: tania.reigadinha@esce.ips.pt

Responsible and Instructor: José Martins, Cabinet B2.11 (according to time posted in acrylic),
email: jose.martins@esce.ips.pt