|
|
E-Business
Scholar Year: 2018/2019 - 1S
| Code: |
LGRHP1290 |
|
Acronym: |
EB |
| Scientific Fields: |
Marketing |
Courses
| Acronym |
Nº of students |
Study Plan |
Curricular year |
ECTS |
Contact hours |
Total Time |
| LGRHPL |
43 |
Study Plain |
3º |
4,5 |
45 |
121,5 |
Teaching language
Portuguese
Intended learning outcomes (Knowledges, skills and competencies to be developed by the students)
E-business and e-commerce are present in everyday business activity, having important implications in strategy, how to manage and new ways of doing business, and the “network of networks” is increasingly assuming the role of one of the main engines for business.
Thus, the main objectives of the Curricular Unit are to:
• Know and understand the concepts and principles of e-business
• Present and critically analyze new models of e-business
• Analyze the strategic perspective of e-business for organizations
• Use methods, techniques and tools to understand and implement e-business solutions.
Syllabus
1. FUNDAMENTAL CONCEPTS
1.1. Introduction.
1.2. Definition of concepts
1.3. Digital and non digital products
1.4. Social, ethical and legal constraints of e-commerce
1.5 Online Security and Payment Systems
2. SOCIAL MEDIA AND WEBSITES
2.1 The Internet, the Web and Social Networks
2.2 Google Analytics Tool
2.3 SEO - Search Engine Optimizations
2.4 Building an E-commerce Web Site
3. E-BUSINESS AS A STRATEGIC TOOL
3.1. Business models for E-commerce
3.2. Formulation of Strategies for E-commerce
3.3. Canvas Business Model
3.4 Customer Relationship Management (CRM)
3.5. Importance of multichannel strategies - Omnicanality
4. Internet of Things - IoT
Demonstration of the syllabus coherence with the UC intended learning outcomes
The Curricular Unit is structured around lectures, which familiarize students with the theoretical body of the Curricular Unit, and practical, based on practical work and case studies that provide consolidation of knowledge and develop skills of application and know-how.
While the lectures favour the use of the exposition and participation method, practical lessons seek to coordinate between different work modalities (individual study and collaborative work) that create different training situations.
Continuous assessment includes an individual written test, group work and discussion of case studies, subject to presentation and discussion. The final assessment consists of an individual written exam.
Teaching methodologies
The course is structured around lectures, which familiarize students with the theoretical and practical body of the course, based on practical work and case studies that provide consolidation of knowledge and develop various skills for application.
While the lectures encourage the use of the exposition and participation method, practical lessons seek to coordinate between different work modalities (individual study and collaborative work) that create different training situations.
Assessment methodologies and evidences
CONTINUOUS ASSESSMENT
Continuous assessment includes:
Written Test (35%) + “Work in Classroom” (30%) + Final Project (35%)
In case of a grade less than 10 in any of the above assessments, the student will have to resit through a final written exam.
Work in Classroom - WC (30% of grade): – Resolution and presentation of case studies and exercises - teams of 3/4 students (only the students that present the case studies and exercises in the scheduled classes will be evaluated);
Written Test - WT (35% of grade)
Final Project - FP (35% of grade) - Construction os a Website or an App.
RESIT (for those students who are unsuccessful in continuous assessment): Individual written exam (10 as minimum grade).
Bibliography
LAUDON K. C., TRAVER C. (2018), E-Commerce: Business, Technology, Society (13th Edition), Boston: Pearson Education. ISBN 978-1-292-21168-8.
AFONSO, Carolina et al. (2016), “Marketing Digital & e-Commerce”, Psicosoma, Viseu.
CHAFFEY, Dave (2015), “Digital Business and E-Commerce Management: Strategy, Implementation and Practice” (6th Edition), Pearson Education Limited, Harlow.
Complementar:
DYCHÉ, Jill (2015), “The new IT: How technology leaders are enabling business strategy in the digital age”, McGraw Hill, New York.
MARQUES, Vasco (2016), “Redes Sociais 360: como Comunicar Online”, ACTUAL, Coimbra.
OSTERWALDER A., PIGNEUR Y. (2010), “Business Model Generation”, John Wiley & Sons.
|
|
