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E-Business
Scholar Year: 2018/2019 - 2S
| Code: |
LMKT20230 |
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Acronym: |
EB |
| Scientific Fields: |
Gestão |
Courses
| Acronym |
Nº of students |
Study Plan |
Curricular year |
ECTS |
Contact hours |
Total Time |
| LMKT |
38 |
Study Plain |
2º |
4,5 |
45 |
121,5 |
Teaching language
Portuguese
Intended learning outcomes (Knowledges, skills and competencies to be developed by the students)
E-business and e-commerce are present in everyday business activity, having important implications in strategy, how to manage and new ways of doing business, and the “network of networks” is increasingly assuming the role of one of the main engines for business.
Syllabus
1. FUNDAMENTAL CONCEPTS
1.1 Concepts: E-commerce, E-Business and E-Economy
1.2 Historical Evolution and background
1.3 Digital and non-digital products
1.4 Online Security and Electronic Payment Methods
1.5 Social, ethical, and legal constraints of e-commerce
2. INTERNET & WEB
2.1 The evolution of the Web - from Web 1.0 to Web 4.0
2.2 Social Media
2.3 IoT
3. E-BUSINESS AS A STRATEGIC TOOL
3.1. Business models for e-commerce
3.2. Formulation of Strategies for E-commerce
3.3. Canvas Business Template
3.4. CRM Applications, Objectives and Advantages
3.5. Importance of multichannel strategies - Omnicanality
4. WEBSITES
4.1 Aspects to consider in the building an website
4.2 Auditing on websites
Demonstration of the syllabus coherence with the UC intended learning outcomes
The curricular unit is structured around lectures, which familiarize students with the theoretical body of the curricular unit, and practical, based on practical work and case studies that provide consolidation of knowledge and develop skills of application and know-how.
Teaching methodologies
• Theoretical classes: Use of expository and participative methods.
• Practical classes: Tutoring to carry out practical activities (APs) in a group; presentation and discussion of group work.
Demonstration of the teaching methodologies coherence with the curricular unit's intended learning outcomes
The program contents listed have been defined providing that the proposed objectives are achieved.
Assessment methodologies and evidences
EVALUATION SYSTEM
Continuous Assessment (AC)
- 1 Test (T) with a minimum score of 7.5;
- Practical Activities (AP) - held in practical laboratory classes; the AP grade will result from the average of all proposed assignments. Each missing work (not submitted on the defined date) will have a classification of 0 (zero) values, which in terms of average, will contribute to significantly decrease it.
The FINAL Note is calculated with the following weights: = 40% (T) + 60% (AP)
In order to obtain approval, the student will have to obtain a Final Mark of 10 or more.
Note: The registration in AC is made "automatically" from the moment the student submits the 1st AP at moodle.
Final evaluation
1. Normal Season (intended for students who have not opted for continuous assessment)
The final evaluation consists in the accomplishment of a written, individual examination whose note must be equal to or greater than 10 values for the student to obtain approval.
2. Time of Appeal (for students who did not or did not take advantage in the normal time or in the continuous evaluation). The evaluation system is the same as in the final evaluation of the Normal Season.
NOTE: If the student has completed the group assignments (AP and TF) and obtained a positive mark in this component of the continuous evaluation, which is higher than the grade of the written test of the final evaluation, the final grade will be calculated using the following expression: Final Grade = 80 % exam grade + 20% Average of Practical Activities (AP)
3. Special Season: The evaluation system is the same as in the Season of Appeal.
Improvement of grade - A grade improvement can be made, once, in one of the two epochs following the approval in the course unit, through the final evaluation process.
Attendance system
No mandatory attendance.
However, in Continuous Assessment (CA), one of the components being the APs held in the classes, if the students are absent and do not perform the Activity, it will have 0 as a mark which will influence the average, so it is advised to attend regular classes.
Bibliography
LAUDON K. C., TRAVER C. (2018), E-Commerce: Business, Technology, Society (13th Edition), Boston: Pearson Education. ISBN 978-1-292-21168-8.
AFONSO, Carolina et al. (2016), “Marketing Digital & e-Commerce”, Psicosoma, Viseu.
CHAFFEY, Dave (2015), “Digital Business and E-Commerce Management: Strategy, Implementation and Practice” (6th Edition), Pearson Education Limited, Harlow.
DYCHÉ, Jill (2015), “The new IT: How technology leaders are enabling business strategy in the digital age”, McGraw Hill, New York.
MARQUES, Vasco (2016), “Redes Sociais 360: como Comunicar Online”, ACTUAL, Coimbra.
OSTERWALDER A., PIGNEUR Y. (2010), “Business Model Generation”, John Wiley & Sons.
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