Graphic Communication

Scholar Year: 2018/2019 - 1S

Courses

Head Teacher Responsability Susana de Campos Brito Galvão Head

Weekly workload Hours/week T TP P PL L TC E OT OT/PL TPL O S Type of classes 3 Lectures Type Teacher Classes Hours Laboratories Totals 2 6,00 Graça Penteado   3,00 Susana Galvão   3,00

Teaching language

Portuguese

Intended learning outcomes (Knowledges, skills and competencies to be developed by the students)

Currently the market is no longer to be seen in a homogeneous manner in which corporate identity is applied indiscriminately. To take benefit of effective communication strategies - and marketing as a whole - a politics of identity should be planned from a strategic point of view, as a flexible vehicle that enables quick responses to changing market conditions. In this context, it is intended that students master the techniques to implement consistent and coherent corporate identity programs.

CONTRIBUTIONS TO THE DEVELOPMENT OF SKILLS
• Develop skills in graphic communication;
• Develop creative ability and know the techniques and processes of generating ideas;
• Develop autonomy in seeking solutions;
• Develop skills of analysis and critical assessment;
• Develop capacity to generate new solutions
• Develop capacity to use new information technologies (ICT).

AIMS:
• Understand the relevance of a program of corporate image and identity;
• Know and understand the brand while graphical representation of the visual identity of organizations, products and services;
• Develop practical ability of analyzing and evaluating corporate identity programs and application of basic concepts of graphic communications integrated into a program of corporate branding;
• Mastering computer graphic editing tools.

Syllabus

1. INTRODUCTION
2. GRAPHIC EDITION
- The digital support
- Tools of electronic publishing
- Basics of CorelDraw and scanning
3. BASIC ELEMENTS OF VISUAL LANGUAGE
- The shape
- Families typographical and anatomy of type
- The dimension of color - the color as a language
4. LAYOUT
- Layout Concept
- Size and shape of the paper
- Composition and visual perception
5. GRAPHIC PRODUCTION
- Types and characteristics of print media
- The color and its implications
- Printing processes and stages of graphic production
- The production budget
6. CORPORATE IDENTITY)
- The concept of identity and corporate image
- The speech of the brand
- The logo
- The corporate identity manual

Software

Photoshop/Corel Photo Paint

CorelDraw Graphics Suit

Keywords

Social sciences > Communication sciences > Graphic communication

Technological sciences > Architecture > Design > Graphic design

Social sciences > Economics > Marketing

Teaching methodologies

Avaliação apenas com exame final

Main Bibliography

Complementary Bibliography