Distribution Policy

Scholar Year: 2018/2019 - 1S

Courses

Head Teacher Responsability António Carlos Pereira Melo Head

Weekly workload Hours/week T TP P PL L TC E OT OT/PL TPL O S Type of classes 2 2 Lectures Type Teacher Classes Hours Theoretical Totals 1 2,00 António Melo   2,00 Practices Totals 2 4,00 António Melo   4,00

Teaching language

Portuguese

Intended learning outcomes (Knowledges, skills and competencies to be developed by the students)

The distribution policy course aims to provide students contact with the main concepts and issues associated with this variable of the marketing mix. The segmented management of distribution channels is crucial to the sustainability and growth of organizations.

While industry, distribution nears the producers of consumers through various support activities that will also be addressed in the course. In this context, the activity of retail trade is another central aspect of the course studying in depth the Retelling-mix, ie the marketing mix of retailers.

It is intended to provide students with the skills to develop their professional activity in functions related to the management of distribution channels for productive enterprises, or as a skilled trade.

The focus is the development of tests and essays based on a solid theoretical component, complemented by a systematic application to real challenges and existing organizations

Syllabus

1. Distribution: nature, elements and actors:
1.1. Framework of the distribution
1.2. Distribution channels: Definition, key actors and interactions
1.3. Classification criteria for retail and wholesale
1.4. Characterization of the distribution as a function and sector

2. The producer Distribution policy
2.1. Objectives and strategic framework for the producer
2.2. The Distribution as a component of the marketing mix
2.3. Channel structure and alternatives analysis
2.4. Producer Distribution Plan
2.5. Control systems, evaluation and improvement


3. The Retailer and Wholesaler’s Distribution Plan
3.1. The strategic positioning of the Distributor
3.2. Marketing mix of the Distributor - The retailing mix
3.3. Information systems and management of the distribution channel

4. Trends in the evolution of distribution channels
4.1. Role of innovation in the management of distribution channels
4.2. Relationship betwen producer and distributor
4.3. International trends in the distribution

Keywords

Social sciences

Demonstration of the syllabus coherence with the UC intended learning outcomes

- Expository method, illustrating cases (lectures)
- participatory method, with the preparation and discussion of cases (classes)
- Implementation of a final project, with the preparation, presentation and discussion

Teaching methodologies

Avaliação apenas com exame final

Demonstration of the teaching methodologies coherence with the curricular unit's intended learning outcomes

The assessment consists of:
• Exercises / Interventions performed in practical classes - I
• Delivery and Presentation of a Work Group - G
• Performance Test without consultation - T

Assessment methodologies and evidences

Final Grade = 0.20 I+ 0.40 G (0.20 +0.20) + 0.40 T
If the final score of any of the elements of assessment is less than 10 values, the student will have to make the final assessment.
To get approved for continuous assessment, the student must attend at least two thirds of lectures and practical classes (from beginning to end

Attendance system

Final Exam without consultation (E)
If the notice is less than 10 values, there is no approval.

Main Bibliography

Complementary Bibliography