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Industrial Marketing

Scholar Year: 2018/2019 - 2S

Code: LMKT20608    Acronym: MKTIND
Scientific Fields: Marketing
Section/Department: Department of Marketing and Logistics

Courses

Acronym Nº of students Study Plan Curricular year ECTS Contact hours Total Time
LMKT 40 Study Plain 2º 5,0 60 135,0

Teaching weeks: 15

Head

TeacherResponsability
João Paulo Sousa Crespo Laureano BaíaHead

Weekly workload

Hours/week T TP P PL L TC E OT OT/PL TPL O S
Type of classes 2 2

Lectures

Type Teacher Classes Hours
Theoretical Totals 1 2,00
Fernanda Andrade   2,00
Practices Totals 2 4,00
Fernanda Andrade   2,00

Teaching language

Portuguese

Objetivos de aprendizagem

Contents


Main Bibliography

HUTT, M. D. ;Business Marketing Management B2B, South Western College, 2007
MORRIS, M. H.;Business-to-Business Marketing: A Strategic Approach, Sage, 2001
DWYER, F. R. ;Marketing Industrial Conexión entre la Estrategia, Las Relaciones y el Aprendizaje, McGraw-Hill, 2007

Complementary Bibliography

MINETTS, S.;B2B Marketing: Different Audience, Different Strategies, It’s a Different World, Financial Times Prentice-Hall, 2001
MILLEY, D. and ZANE, B. ;The EMarketplace: Successful Strategies for B2B E-Commerce, McGraw-Hill, 2001
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Página gerada em: 2026-04-09 às 10:50:06