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E-Business
Scholar Year: 2015/2016 - 1S
| Code: |
LGSI10211 |
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Acronym: |
EB |
| Scientific Fields: |
Gestão |
Instance: 2015/2016 - 1S
Courses
| Acronym |
Nº of students |
Study Plan |
Curricular year |
ECTS |
Contact hours |
Total Time |
| LGSI |
14 |
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3º |
4,0 |
45 |
108,0 |
Docência - Responsabilidades| Teacher | Responsability |
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| Maria Ângela Gomes de Araújo de Lacerda Nobre | Head |
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Teaching language
Portuguese/English
Objetivos de aprendizagem
E-business and e-commerce are present in everyday business activity, having important implications in strategy, how to manage and new ways of doing business, and the “network of networks” is increasingly assuming the role of one of the main engines for business.
Thus, the main objectives of the Curricular Unit are to:
• Know and understand the concepts and principles of e-business
• Present and critically analyze new models of e-business
• Analyze the strategic perspective of e-business for organizations
• Use methods, techniques and tools to understand and implement e-business solutions.
Contents
1. FUNDAMENTAL CONCEPTS
- E-commerce, e-business, “e-economy”
- Historical evolution of e-business
- Online behavioural consumer segments
- Digital and non-digital products
- SWOT analysis
- Main types of e-commerce
- Portuguese experience of e-commerce
- Development phases of an e-commerce website
2. NEW MODELS OF E-BUSINESS
- Concept and main types of new e-business models
- Main B2B and B2C business models
3. STRATEGY AND E-BUSINESS
- E-Business evolution
- Generic strategies model and five forces model (Porter)
- Internet and Web influence on the industry structure and business strategy
- Importance of multi-channel strategies
- CRM applications, objectives and advantages
- Online marketing communications tools
- Main aspects related to security
- Main types of electronic payments
4. LEGAL FRAMEWORK OF E-COMMERCE
- Main legal aspects of e-commerce
5. WEB SITE ANALYSIS.
Teaching Procedures
The Curricular Unit is structured around lectures, which familiarize students with the theoretical body of the Curricular Unit, and practical, based on practical work and case studies that provide consolidation of knowledge and develop skills of application and know-how.
While the lectures favour the use of the exposition and participation method, practical lessons seek to coordinate between different work modalities (individual study and collaborative work) that create different training situations.
Continuous assessment includes an individual written test, group work and discussion of case studies, subject to presentation and discussion. The final assessment consists of an individual written exam.
Evaluation Type
Final Classification
Continuous Evaluation:
Group Portefolio (75%) and individual work (25%)
Final Exam: written exam
Bibliographical Notes
A BIBLIOGRAFIA COMPLEMENTAR ESTÁ DISPONÍVEL NO PROGRAMA DA DISCIPLINA QUE SE ENCONTRA NA PÁGINA DA DISCIPLINA NO MOODLE.
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