Innovation and Strategic Management

Scholar Year: 2018/2019 - 2S

Courses

Head Teacher Responsability Maria Dulce da Costa Matos Coelho Head

Weekly workload Hours/week T TP P PL L TC E OT OT/PL TPL O S Type of classes 1 2 Lectures Type Teacher Classes Hours Theoretical Totals 1 1,00 Maria Coelho   1,00 Practices Totals 2 4,00 Fernando Angelino   2,00 João Piteira   2,00 Maria Coelho   2,00

Teaching language

Portuguese

Intended learning outcomes (Knowledges, skills and competencies to be developed by the students)

The Curricular Unit Innovation and Strategic Management aims to address strategic management and innovation management, from an integrative perspective, the latter essentially studied from a microeconomic perspective, as the challenges posed to companies by the evolution of the business environment lead to the recognition of the importance of innovation, either as an aspect of competitive advantage, or as an element of corporate strategy. Thus, the main objectives of the Curricular Unit are to:

• Recognize the importance of Innovation and Strategy to the management and development of organizations
• Understand, interpret, use and apply methodologies and techniques of analysis and formulation to innovation and strategy.

Therefore this Curricular Unit aims to contribute to understanding organizations, professional adaptability, creativity, innovation and problem solving, as well as an interdisciplinary and systemic view of economic activity and organizational development.

Syllabus

PART I - INTRODUCTION TO STRATEGY
I.1. The Concept of Corporate Success
I.2. Definition of Strategy
I.3. Business and Military Strategy
I.4. Formal Strategic Process
I.5. Emerging Strategies
I.6. The Dynamics of Strategic Process

PART II – STRATEGIC ANALYSIS
II.1. Environmental Scanning
II.2. Internal Organizational Analysis
II.3. Benchmarking

PART III – STRATEGY FORMULATION
III.1. Vision and Corporate Mission
III.2. Strategic Objectives
III.3. Models that Support Strategy Formulation

PARTE IV - INNOVATION
IV.1. Fundamental Concepts
IV.2. Types of Innovation
IV.3. Classification of Innovations
IV.4. Innovation Process
IV.5. Sources of Innovation
IV.6. Diffusion and Adoption of Innovations
IV.7. Methods, Techniques and Tools for Innovation Management.

Teaching methodologies

The Curricular Unit is structured around lectures, which familiarize students with the theoretical body of the Curricular Unit, and present concepts and conceptual frameworks as well as several models and tools, and practical lessons, based on practical work and case studies that provide consolidation of knowledge and develop skills of application and know-how.

While the theoretical lessons favor the use of lecture and participatory methods, practical lessons focus on participatory methods seeking to coordinate between different work modalities (individual study and collaborative work) that enable the creation of different training situations.

Continuous assessment includes two written individual tests, and group work, subject to presentation and discussion. The final assessment consists of a written individual exam.

Bibliography

Essential:
Bessant, J. & Tidd, J. (2015). Innovation and Entrepreneurship, 3rd Edition, Sussex, UK, John Wiley & Sons.
Dantas, J. & Moreira, A. C. (2011). O Processo de Inovação, Lisboa, LIDEL.
Freire, A. (2008). Estratégia – Sucesso em Portugal, 12ª Edição, Lisboa, Editorial Verbo.
Wheelen, T. L., Hunger, J. D., Hoffman, A. N. & Bamford, C. E. (2015). Strategic Management and Business Policy: Globalization, Innovation, and Sustainability, 14th Edition, Harlow, Pearson.

Complementary:
Carvalho, J. C. (2011). Estratégia para PME, Lisboa, Edições Sílabo.
Dantas, J. (2001). Gestão da Inovação, Porto, Vida Económica.
Hitt, M. A., Ireland, R. D. & Hoskisson, R. E. (2017). Strategic Management: Competitiveness & Globalization: Concepts, 12th Edition, Boston, Cengage Learning.
Osterwalder, A. & Pigneur, Y. (2016). Criar modelos de negócios: um manual para visionários, para os que alteram as regras do jogo e querem construir as empresas do futuro, 7ª edição, Lisboa, Dom Quixote.
Osterwalder, A. et al. (2014). Value proposition design: how to create products and services customers want get started with, New Jersey, Wiley.
Porter, M. E. (2008). “The Five Competitive Forces that Shape Strategy”, Harvard Business Review, vol. 86, no. 1, pp. 79-93.
Rogers, E. M. (1995). Diffusion of Innovations, 4th Edition, New York, Free Press.
Santos, A. (2008). Gestão Estratégica, Conceitos, Modelos e Instrumentos, Lisboa, Escolar Editora.
Serra, F. R. et al. (2010). Gestão Estratégica – Conceitos e Prática, Lisboa, LIDEL.
Tidd, J., Bessant, J. & Pavitt, K. (2003). Gestão da Inovação: Integração das Mudanças Tecnológicas, de Mercado e Organizacionais, Lisboa, Monitor.