Marketing Law

Scholar Year: 2018/2019 - 2S

Courses

Head Teacher Responsability Micaela de Jesus Bragadeste Lopes Head

Weekly workload Hours/week T TP P PL L TC E OT OT/PL TPL O S Type of classes 2 1 Lectures Type Teacher Classes Hours Theoretical Totals 1 2,00 Micaela Lopes   2,00 Practices Totals 2 2,00 Micaela Lopes   2,00

Teaching language

Portuguese

Intended learning outcomes (Knowledges, skills and competencies to be developed by the students)

Promote the comprehension of Law as part of the marketing activity;

- Know and understand:

a) the main laws that involve marketing;
b) the different branches of law involved and the legal framework of marketing actions and events.

- To frame the Law in the activities of Marketing;

- Research, analyze and interpret legislation with impact on marketing activities.

Syllabus

1. INTRODUCTION
1.1. The Need for a Marketing Law
1.2. The impact of the legal variable on Marketing

2 - THE COMPANY
2.1. Legal entities
2.1.1. Business Partnerships
2.1.2. Other companies
2.2. Distinctive signs
2.2.1. Signatures and denominations
2.2.2. Name and emblem of establishment

3 - COMPETITION
3.1. Competition Law
3.1.1. Community law
3.1.2. Domestic law
4 - CONSUMERS
4.1. Legal regime of protection and defense of the consumer
4.1.1. Constitutional protection
4.1.2. The Consumer Defense Law
4.1.3. Other related diplomas
4.2. From the exercise of the rights of the defense to the reparation of damages

5 - PRODUCTS
5.1. Producer's Liability
5.2. Industrial Property Legal Regime
5.2.1. Brands
5.2.2. Drawings
5.3 Labeling and packaging
5.4 Production and quality

6 - PRICES
6.1. Legal regime of prices
6.2. Anti-economic crimes

7 - DISTRIBUTION
7.1. Distribution subjects
7.2. Distribution agreements
7.2.1. Franchise Agreement
7.2.2. Leasing agreement
7.2.3. Agency Agreement
7.2.4. Other contracts

8 - COMMUNICATION
8.1. National and supranational sources
8.2. Legal regime of advertising
8.3. Legal regime of advertising activity

Teaching methodologies

Analysis of legislation and awareness of the most relevant sources of legal information available on the internet

Assessment methodologies and evidences

Distributed evaluation with final exam.
The evaluation is made in accordance with the evaluation regulations of the School and includes continuous assessment and final evaluation.
Continuous assessment involves the mandatory completion of two individual written tests.
Students who do not obtain a continuous evaluation will carry out the final evaluation.

Calculation of final grade
Continuous evaluation:
Students will take advantage if they obtain the final average grade of ten values, not being able to obtain a grade lower than 7.5 values ​​in any of said tests.
Students who do not obtain a continuous evaluation will carry out the final evaluation.

Final evaluation:
There are three epochs of final evaluation:
Normal Season | 1st season (intended for students who did not opt ​​for continuous assessment)
The evaluation of the normal time is constituted by individual written examination. Students who score 10 points will be proficient.
Resource Season| 2nd season (it is intended for students who did not or did not obtain an achievement in the normal time or in the continuous evaluation).
Special Season (for Student Workers, Associative Leaders, ...)
The evaluation system for the Resource Season and the Special Season is the same as for Normal

Attendance system

Students' attendance is not counted for assessment purposes, however, it is strongly recommended to attend all classes and to perform all the tasks proposed.

Assement and Attendance registers

Main Bibliography