International Marketing

Scholar Year: 2018/2019 - 1S

Courses

Head Teacher Responsability Fernanda Maria de Jesus Andrade Head

Weekly workload Hours/week T TP P PL L TC E OT OT/PL TPL O S Type of classes 2 2 Lectures Type Teacher Classes Hours Theoretical Totals 1 2,00 Fernanda Andrade   2,00 Practices Totals 2 4,00 Sónia Pires   4,00

Teaching language

Portuguese

Intended learning outcomes (Knowledges, skills and competencies to be developed by the students)

Students will be able to:
Understand the topics to produce? an analysis of the international environment identifying opportunities and threats;
Decide the best approach to enter a new market;
To define a Marketing plan for the international market;
To develop problem-solving skills.

Syllabus

The international environment;
Information systems in international marketing;
Segmentation, targeting and positioning;
Strategies of internationalization;
International Marketing Plan.

Demonstration of the syllabus coherence with the UC intended learning outcomes

You will develop your capacities through group project work, management games and case studies.

Teaching methodologies

Avaliação distribuída com exame final

Assessment methodologies and evidences

As the course has a strong emphasis on group work and presentation skills the assessment scheme values peer assessment along with computer-assisted forms of assessment.
Group presentation - 30%;
Simulation of international management – 30%;
Individual Written Test – 40%.

Main Bibliography

Complementary Bibliography