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Innovation and Strategic Management
Scholar Year: 2020/2021 - 1S
| Code: |
IMSS2006 |
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Acronym: |
ISM |
Courses
Teaching language
English
Intended learning outcomes (Knowledges, skills and competencies to be developed by the students)
The course "Innovation and Strategic Management" contributes to develop:
1. the capacity to think strategically about a company, its innovation capability, business positioning, and how it can gain a sustainable competitive advantage;
2. the ability to manage the organizational innovation process by which strategies are formed and executed;
3. the ability to present information in a cohesive and concise manner, and in a professional way;
4. the ability to think creatively and to solve problems
Aims:
1. To build student skills in conducting strategic analysis in a variety of industries and competitive situations. This will require the student to analyze business situations, to recommend future actions, and evaluate financial, strategic and ethical implications of the proposed courses of action.
2. To apply techniques and methods of innovation and strategic management, as well as to increase student consciousness of the importance of ethical principles, personal and company values, and socially responsible management practices
Syllabus
CHAPTER 1 – STRATEGIC MANAGEMENT
1.1. Environmental Scanning: External and Internal
1.2. Strategy Formulation
1.3. Strategy Implementation
1.4. Evaluation and Control
CHAPTER 2 – INNOVATION
2.1. Basic Concepts, Types of Innovation, Open Innovation
2.3. Creativity and Innovation
2.4. Innovation Process
2.5. Innovation Strategies
2.6. Diffusion and Adoption of Innovations
Teaching methodologies
This course is structured around tutorials, case studies presentations (in small teams of students) and discussions, which will familiarize students with the theoretical body of the course, and will also focus on the use of tools and techniques of innovation and strategic management. Case studies provide an opportunity for knowledge consolidation and the development of skills through learning-by-doing. The theoretical content is both based on literature and supported by practical examples – the main pedagogical resources. Additional Internet based mechanisms can be used for the dissemination of information and asynchronous interaction.
Each student is expected to positively contribute to the resolution of case studies. All are expected to be prepared to presentations and discussions by reading the material and answer the questions using different sources such as Internet, books, scientific papers, etc. Students enrolling in this class presume they will participate in the assignments. The teacher determines whether to allow completion of missed work.
Assessment methodologies and evidences
A. Continuous assessment
1. Case study (CSP) - oral presentation, in teams of 3 or 4 students, of 2 case studies: The teams must remain unaltered during the whole semester; only the students that present the case studies and exercises in the scheduled classes will be evaluated; work sent by e-mail or other means or presented in other non-scheduled classes is not taken into consideration. The oral presentation will be limited to 15 minutes followed by an individual discussion. The presentation should focus on student findings and recommendations (it should be a professional presentation completed with appropriate visual aids).
2. Case study written “report” (CSR): A complete copy of all handouts and computer slides/information (maximum 15 slides) used in the presentations should be handed to the teacher, before the oral presentations.
3. Case study (CSD) - Individual discussion of the same 2 case studies: The individual discussion will be limited to 10 minutes (maximum) questions and answers session.
Final Mark = 0,40 CSP + 0,20 CSR + 0,40 CSD
In the case of a mark less than 10, the candidate will be required to go to examination in the Resits.
B. Resit (for those students who fail in continuous assessment): Individual Written Exam (to be approved, 10 values is the minimum mark).
Assement and Attendance registers
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Bibliography
FUNDAMENTAL:
• Bessant, J. and Tidd, J. (2011), Innovation and Entrepreneurship, 2nd Edition, Sussex, United Kingdom, John Wiley & Sons, Ltd.
• Hitt, M. A., Ireland, R. D. & Hoskisson, R. E. (2017), Strategic Management: Competitiveness & Globalization: Concepts, 12th Edition, Boston, Cengage Learning.
• OECD/Eurostat (2018), Oslo Manual 2018: Guidelines for Collecting, Reporting and Using Data on Innovation, 4th Edition, The Measurement of Scientific, Technological and Innovation Activities, OECD Publishing, Paris/Eurostat, Luxembourg (available at http://www.oecd.org)
• Tidd, J., Bessant, J. and Pavitt, K. (2005), Managing Innovation: Integrating technological, market & organizational change, 3rd Edition, Wiley.
• Wheelen, T. L., Hunger, J. D., Hoffman, A. N. & Bamford, C. E. (2015), Strategic Management and Business Policy: Globalization, Innovation, and Sustainability, 15th Edition, Harlow, Pearson.
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