E-Business

Scholar Year: 2020/2021 - 2S

Courses

Head Teacher Responsability Fernando José de Aires Angelino Head

Weekly workload Hours/week T TP P PL L TC E OT OT/PL TPL O S Type of classes 1 2 Lectures Type Teacher Classes Hours Theoretical Totals 1 1,00 Fernando Angelino   1,00 Practices Totals 1 2,00 Fernando Angelino   2,00

Teaching language

English

Intended learning outcomes (Knowledges, skills and competencies to be developed by the students)

E-business and e-commerce are present in everyday business activity, having important implications in strategy, how to manage and new ways of doing business, and the “network of networks” is increasingly assuming the role of one of the main engines for business.
Thus, the main objectives of the curricular unit are to:
• Know and understand the concepts and principles of e-business;
•Recognize the importance of E-Business as a critical factor for success in the current economic and social context;
•Understand the E-Business as key factor in the global management model of businesses,
• Present and critically analyze new models of e-business;
• Analyze the strategic perspective of e-business for organizations;
• Use methods, techniques and tools to understand and implement e-business solutions.

Syllabus

CONTENTS

1. BASIC CONCEPTS
1.1. Introduction to E-business and E-commerce
1.2. Definition of concepts
1.3. Ethical, Social and Legal issues in E-commerce

2. E-COMMERCE INFRASTRUCTURE
2.1. The Internet, Web, and Mobile Platform
2.2. Building an E-commerce presence
2.3. E-commerce Security and Payment Systems
2.4. Social Networks, Auctions and Portals

3. E-BUSINESS AS A STRATEGIC TOOL
3.1. Business Models for E-commerce
3.2. Business Model Canvas
3.3. Marketplace Analysis for E-commerce
3.4. E-commerce Business Strategies
3.5. Multichannel Strategies
3.6. Social, Mobile and Local Marketing
3.7. Customer Relationship Management
3.8. B2B E-commerce

Demonstration of the syllabus coherence with the UC intended learning outcomes

The course is structured around lectures, which familiarize students with the theoretical and practical body of the course, based on practical work and case studies that provide consolidation of knowledge and develop various skills for application.

While the lectures encourage the use of the exposition and participation method, practical lessons seek to coordinate between different work modalities (individual study and collaborative work) that create different training situations.

Assessment methodologies and evidences

Continuous Assessment (includes all 3 topics):

1. WIC-Work in Classroom (60% of grade | average of all exercises resolved);
2. CBT-Computer Based Test (10 % of grade);
3. FE-Final Essay (30% of grade).

Work in Classroom (WIC): – Team presentation and discussion of 2 (two) exercises and practical cases (working groups of 2 to 3 students, maximum) during the practical classes, about subjects to be designated by the lecturer. The exercises/practical cases will be differentiated by each group and assigned by lottery in class. A complete copy of each presentation (10/15 slides), must be previously handed to the lecturer through Moodle platform. Only the students present at the time of presentation, will be evaluated.

Computer Based Test (CBT): - An individual computer based test;

Final Essay (FE) – An individual essay (8 pages, maximum) about an article or relevant news, proposed by the lecturer and related with E-business research area.

In case of a grade less than 10 in any of the above assessment moments, the student must take a final written exam.

FINAL GRADE = 0,6 WIC + 0,1 CBT + 0,3 FE

Final Assessment: (only for those students who are unsuccessful in Continuous Assessment):

1. Individual written exam (10 as minimum grade).

Assement and Attendance registers

Bibliography

Fundamental:

1. LAUDON K. C., TRAVER C. (2019), E-Commerce 2019 – business, technology, society. (15th Edition), Pearson.
2. CHAFFEY, Dave (2019), Digital Business and E-Commerce Management, (7th Edition), Pearson.

Complementary:
3. OSTERWALDER A., PIGNEUR Y. (2010), Business Model Generation, John Wiley & Sons.
4. CHAFFEY, Dave, ELLIS-CHADWICK, Fiona, (2019), Digital Marketing Strategy, Implementation and Practice, (7th Edition), Pearson.