Innovation and Strategic Management

Scholar Year: 2023/2024 - 1S

Courses

Head Teacher Responsability Maria Dulce da Costa Matos Coelho Head

Weekly workload Hours/week T TP P PL L TC E OT OT/PL TPL O S Type of classes 1 2 Lectures Type Teacher Classes Hours Theoretical Totals 1 1,00 Jorge Robalo   1,00 Practices Totals 1 2,00 Jorge Robalo   2,00

Teaching language

Portuguese

Intended learning outcomes (Knowledges, skills and competencies to be developed by the students)

The Curricular Unit Innovation and Strategic Management aims to address strategic management and innovation management, from an integrative perspective, the latter essentially studied from a microeconomic perspective, as the challenges posed to companies by the evolution of the business environment lead to the recognition of the importance of innovation, either as an aspect of competitive advantage, or as an element of corporate strategy. Thus, the main objectives of the Curricular Unit are to:

• Recognize the importance of Innovation and Strategy to the management and development of organizations
• Understand, interpret, use and apply methodologies and techniques of analysis and formulation to innovation and strategy.

Therefore this Curricular Unit aims to contribute to understanding organizations, professional adaptability, creativity, innovation and problem solving, as well as an interdisciplinary and systemic view of economic activity and organizational development.

Syllabus

PART I - INTRODUCTION TO STRATEGY
I.1. The Concept of Corporate Success
I.2. Definition of Strategy
I.3. Business and Military Strategy
I.4. Formal Strategic Process
I.5. Emerging Strategies
I.6. The Dynamics of Strategic Process

PART II – STRATEGIC ANALYSIS
II.1. Environmental Scanning
II.2. Internal Organizational Analysis

PART III – STRATEGY FORMULATION
III.1. Vision and Corporate Mission
III.2. Strategic Objectives
III.3. Models that Support Strategy Formulation

PARTE IV - INNOVATION
IV.1. Fundamental Concepts
IV.2. Types of Innovation
IV.3. Classification of Innovations
IV.4. Innovation Process
IV.5. Sources of Innovation
IV.6. Diffusion and Adoption of Innovations
IV.7. Methods, Techniques and Tools for Innovation Management.

Teaching methodologies

Avaliação distribuída com exame final

Demonstration of the teaching methodologies coherence with the curricular unit's intended learning outcomes

Continuous assessment includes two written individual tests, and group work consisting of cases studies and exercises, subject to presentation and discussion. The final assessment consists of a written individual exam.

Bibliography

Essencial:

Bamford, C. E., Hoffman, A. N., Wheelen, T. L. & Hunger, J. D. (2023). Strategic Management and Business Policy: Globalization, Innovation, and Sustainability (16th Ed). Pearson.

Freire, A. (2020). Estratégia – Criação de Valor Sustentável em Negócios Tradicionais e Digitais. Editora Bertrand.

Tidd, J. & Bessant, J. R. (2021). Managing Innovation: Integrating Technological, Market and Organizational Change (7th Ed). Wiley.

Complementar:

Carvalho, J. C. (2011). Estratégia para PME. Edições Sílabo.

Dantas, J. & Moreira, A. C. (2011). O Processo de Inovação. LIDEL.

Gamble, J. & Peteraf, M. (2021). Essentials of Strategic Management: The Quest for Competitive Advantage (7th Ed). McGraw Hill.

Hitt, M. A., Ireland, R. D. & Hoskisson, R. E. (2017). Strategic Management: Competitiveness & Globalization: Concepts (12th Ed). Cengage Learning.

OECD/Eurostat (2018). Oslo Manual 2018: Guidelines for Collecting, Reporting and Using Data on Innovation, The Measurement of Scientific, Technological and Innovation Activities (4th Ed). OECD Publishing. https://doi.org/10.1787/9789264304604-en

Porter, M. E. (2008). The Five Competitive Forces that Shape Strategy. Harvard Business Review, 86 (1), 79-93.

Rogers, E. M. (2003). Diffusion of Innovations (5th Ed). Free Press.

Santos, A. (2008). Gestão Estratégica, Conceitos, Modelos e Instrumentos. Escolar Editora.

Serra, F. R. et al. (2010). Gestão Estratégica – Conceitos e Prática. LIDEL.