E-Business

Scholar Year: 2023/2024 - 1S

Courses

Head Teacher Responsability Rui Carlos Marques Alves Head

Weekly workload Hours/week T TP P PL L TC E OT OT/PL TPL O S Type of classes 1 2 Lectures Type Teacher Classes Hours Theoretical Totals 1 1,00 Rui Alves   1,00 Laboratories Totals 1 2,00 Arlindo Dias   2,00 Rui Alves   2,00

Teaching language

Portuguese

Objetivos de aprendizagem

Contents

Bibliography

Essencial:

LAUDON, K. C., TRAVER, C. (2018), E-Commerce: Business, Technology, Society (13th Edition), Boston: Pearson Education. ISBN 978-1-292-21168-8.

ISAÍAS, P., ALTURAS, B., CARVALHO, L., SOUSA I. (2017), E-Business e Economia Digital - Desafios e oportunidades num contexto global. Edições Sílabo. ISBN 9789726189091.

FREIRE, A. (2020), Estratégia – Criação de Valor Sustentável em Negócios Tradicionais e Digitais. Bertrand Editora. ISBN 9789722535908.

OSTERWALDER, A., PIGNEUR, Y. (2010), “Business Model Generation”, John Wiley & Sons.

OSTERWALDER, A. et al. (2014). “Value Proposition Design”. John Wiley & Sons, Inc., Hoboken, New Jersey.
ISBN 9781118968055.

Complementar:

DYCHÉ, Jill (2015), “The new IT: How technology leaders are enabling business strategy in the digital age”, McGraw Hill, New York.

MARQUES, Vasco (2016), “Redes Sociais 360: como Comunicar Online”, ACTUAL, Coimbra.