Retailing Management

Ficha de unidade curricular - Ano letivo 2018/2019

Teaching language

English

Intended learning outcomes (Knowledges, skills and competencies to be developed by the students)

To understand the economic and social relevance of Retailing and the international development of Retailing Management.
Know how to identify different types of retailers and their legal characteristics.
To understand services retailers differences.
Know how to identify retailing strategies and their implications in retail-mix.
Know how to use retail-mix variables and to evaluate retailer’s performance.

Syllabus

1 - Introduction to the world of Retailing
2 - Types of Retailers
3 - Multichannel Retailing
4 - Customer Buying Behaviour
5 - Retail Market Strategy,
6 - Financial Strategy
7 - Retail Locations
8 - Retail Site Location
9- Managing Merchandise
10 - Buying Merchandise
11 - Retail Pricing
12 - Retail communication mix
13 - Store Layout, Design and Visual Merchandising
14 - Customer service.

Software

http://highered.mheducation.com/sites/007802899x/information_center_view0/index.html

Demonstration of the syllabus coherence with the UC intended learning outcomes

Understanding the economic and social relevance of Retailing and the international development of Retailing Management is introduced in chap 1;
Knowing how to identify different types of retailers, their legal characteristics and
services retailers differences in chap 2 and 3;
Know how to identify retailing strategies and their implications in retail-mix in chap. 4 and 5;
Know how to use retail-mix variables and to evaluate retailer’s performance in chaps 6 to 14.

Teaching methodologies

Expositive lecture method during the initial class, followed by tutorial sessions for each group of students, on a regular basis, according to a predefined schedule.

Demonstration of the teaching methodologies coherence with the curricular unit's intended learning outcomes

Lecture, autonomous work and report assignments introduce the theoretical body of knowledge. Quizes and group exercises foster the practical knowledge.

Assessment methodologies and evidences

Students must choose between continuous assessment OR final assessment:


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- Continuous assessment:
* Report Assignments (5), Individual quizes (5) and Group exercises (5) - 40% final grade
* Group work (written report + oral presentation) - 40% final grade
* Written individual test - 20% final grade.

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- Final assessment:
* individual written exam (100%).

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A Resit individual written exam (100%) is allowed for students who failed on Continuous Assessment or Final Exam, or who want to improve the final grade.

Approval on the course requires a minimum final grade of 10 (on a scale of 0 - 20).

Main Bibliography

Complementary Bibliography

Observations

Contacts:

Lecturer: Prof. Tânia Reigadinha ( tania.reigadinha@esce.ips.pt - Office B2.09)
Course Responsible: Prof. Paulo Silveira (paulo.silveira@esce.ips.pt - Office B2.05)