Entrepreneurship

Ficha de unidade curricular - Ano letivo 2018/2019

Teaching language

English

Intended learning outcomes (Knowledges, skills and competencies to be developed by the students)

• Aware students to the importance of entrepreneurship and business start-ups
• Analyze and evaluate the stages of the entrepreneurial process
• Identify business areas and promote the creation of self-employment

Syllabus

PART I- The entrepreneurial revolution
1- Characterization of Entrepreneurship
2- Innovation and Economic Development
3- Entrepreneurial skills
PART II- Creating a business
1-The Process Entrepreneur
2-The Background Entrepreneur
3-From the idea to the business opportunity
4-Creation and selection of ideas
PART III- The business plan
1- The Organizational Plan
2- The Marketing Plan
3- The Financial Plan

Demonstration of the syllabus coherence with the UC intended learning outcomes

•Expository and tutorial method for theoretical approach
•Development of several activities and projects supported in the methodology “learning by doing”. This experiential-learning methodology, allows students to improve competences such as responsibility, confidence, team work, comunication, taking risks and decisions, simulating problems that occur in business environment.

Teaching methodologies

Avaliação distribuída com exame final

Assessment methodologies and evidences

Activities in class (AC) 40%
Resume of ca hapter (CP) – 30%
Theoretical Essay (CS) – 30%

Bibliography

Bessant, J. e Tidd, J. (2011) “Innovation and Entrepreneurship”, John Wiley & Sons, Ltd