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Public Relations and Advertising
Scholar Year: 2015/2016 - 2S
Code: |
CSCC30008 |
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Acronym: |
RPP |
Scientific Fields: |
Ciências da Comunicação |
Instance: 2015/2016 - 2S
Courses
Acronym |
N. of students |
Study Plan |
Curricular year |
ECTS |
Contact hours |
Total Time |
CS |
12 |
Study Plan |
3º |
5,0 |
60 |
135,0 |
Teaching - ResponsibilitiesTeacher | Responsability |
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Maria Alcina Velho Dourado da Silva | Head |
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Teaching language
Portuguese
Aims
It is essential to look at the role of Public Relations and Advertising as two key areas of current life in society, and this from the viewpoint of the consumer and / or providers of goods and messages. This means the urgency of mastering the specific codes of language and technical Advertising and Public Relations as a basic tool of the world of communication, particularly business organizations.
Contents
The program should be available in Moodle platform in the first 15 days of teaching activity for full consultation, after that period of time it will be the final version for the current school year.
In this platform for distance education will also be available all the information needed for full development of the Unit Curriculum (UC), including summaries.
Students interested in gaining access should validate its inclusion in this UC directly on the website of UC in http://moodle.ips.pt/ese/
If you are an authenticated user and want to access the full version of the program, you can click 'Contents' in the right column.
Keywords
Social sciences > Communication sciences > Science communication
Social sciences > Economics > Marketing > Advertising
Social sciences > Economics > Consumer economics > Consumer studies
Social sciences > Economics > Marketing
Social sciences > Communication sciences > Public relations
Evaluation Type
Assement and Attendance registers
Description |
Type |
Tempo (horas) |
End Date |
Attendance (estimated) |
Classes |
64 |
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Total: |
64 |
Main Bibliography
Cabrero, José Daniel Barqueiro; Cabrero, Mario Barquero;O livro de ouro das Relações Públicas, Porto Editora, 2001 |
• Brochand, Bernard; Lendrevie, Jacques; Rodrigues, Joaquim Vicente; Dionísio, Pedro;Publicitor, Porto Editora, 2001 (ou a versão mais recente) |
Complementary Bibliography
Lendrevie, Jacques; Lindon, Denis; Dionísio, Pedro; Rodrigues Vicente;Mercator XXI, Teoria e Prática do Marketing, Publicações D. Quixote, 2004 |
Bibliografia complementar e documentação de apoio: poderá ser disponibilizada ao longo da leccionação da disciplina nas aulas, junto dos serviços de papelaria da Escola e/ou através da plataforma de ensino a distância da ESE.
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