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Management and Entrepreneurship

Scholar Year: 2021/2022 - 1S

Code: PA16    Acronym: GE
Scientific Fields: Áudio-Visuais e Produção dos Media
Section/Department: Social Sciences and Education


Acronym N. of students Study Plan Curricular year ECTS Contact hours Total Time
TSPPA 24 3,0 23 81,0

Teaching weeks: 15


Rui Carlos Marques AlvesHead

Weekly workload

Hours/week T TP P PL L TC E OT OT/PL TPL O S
Type of classes


Type Teacher Classes Hours
Contact hours Totals 1 1,50
Rui Carlos Marques Alves   1,53

Teaching language


Intended learning outcomes (Knowledges, skills and competencies to be developed by the students)

The course of "Management and Entrepreneurship" aims to put the students in touch with current issues such as entrepreneurship and management.

The main objectives of Entrepreneurship Module are:

- Raising awareness on the importance of entrepreneurship and business creation;
- Analyze and evaluate the stages of the entrepreneurial process;
- Identify business areas and promote the creation of self-employment.

The main objectives of Management Module are:

- Support the training of students through learning the fundamentals of management;
- Conceptualize performance, skills and roles of the manager;
- Analyze the main concepts and theories in the context of the management process functions;
- Understanding organizations external environment;
- To introduce the contemporary issues of competitiveness, ethics and corporate social responsibility.



1.1 Organizations and Managers
    - Organizations and the External Environment
    - Managers and their roles and competences

1.2 The Management Functions
    - Planning, Organizing, Managing, Controlling

1.3 The Current Management Challenges
    - Ethics and Social Responsibility of Organizations
    - Innovation Management and Change Management
    - Virtual Structures and Networking Organizations


2.1 Innovation and Entrepreneurial Attitude
    - A global perspective on entrepreneurship
    - Characteristics of Entrepreneurs
    - Entrepreneurial Skills
    - Identification of Business Opportunities

2.2 Business Plan versus Business Model
- The CANVAS Business Model


Social sciences > Economics > Business economics > Entrepreneurship > Business plan

Social sciences > Economics > Management studies

Social sciences > Economics > Business economics > Business administration

Demonstration of the syllabus coherence with the UC intended learning outcomes

To achieve the previously presented syllabus, classes will be lectures combined with a practical component. Starting from the case study analysis seeks to students to develop the most important concepts. They address issues that relate to the use of tools highlighting the CANVAS Business Model. Students are aware of the importance of entrepreneurship in society at large and the business environment, in particular, including the social sector.

At the same time it made a demonstrative and practical approach in which students are led to exercise the learned content through the application of some tools showing up, the exercise, the importance of business opportunities identification and the different functions of the tools in conjunction cm concepts basic management.

Teaching methodologies

The classes will focus on the discussion in plenary and / or small groups from prior readings based on expository and demonstrative method and exercises in an optical practice and active.
Case studies are used as well as the viewing of audiovisual content and the use of appropriate software with the use of presentation pitching mode.

Demonstration of the teaching methodologies coherence with the curricular unit's intended learning outcomes

The teaching methodologies are consistent with the course learning objectives in that it aims to demonstrate, through the use of exercises and case studies, to what extent the issues addressed in Semester sessions are implemented in real contexts, with emphasis for evidence of their feasibility and envisaging a greater and effective link with the community and the labor context.
Wanted provide instruments to exercise the powers inside the unit of context, either individually or in groups, in order to ensure the effective relationship between theory and practice, by proposing a business idea culminating in pitching.
The use of teaching tools in b-learning model also allows effective communication between teachers / students and students / students.
Is standard practice to have individual tutorials whenever necessary.

Assessment methodologies and evidences

The assessment methodology of this course is continuous.
The elements in the evaluation relate to the objectives of the course should students demonstrate the skills acquired during the semester: ability to identify business opportunities, creative and critical attitude, understanding and application of concepts, production and presentation of pitching, levels stake in UC. These parameters and their weight in the final evaluation will be presented and discussed with students each semester.

Attendance system

Presence of 70% required.

Página gerada em: 2022-05-24 às 17:37:13