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Management and Entrepreneurship
Scholar Year: 2023/2024 - 1S
| Code: |
PAA16 |
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Acronym: |
GE |
| Scientific Fields: |
Audiovisuais e Produução dos Media |
Courses
| Acronym |
N. of students |
Study Plan |
Curricular year |
ECTS |
Contact hours |
Total Time |
| PAA |
11 |
|
2º |
3,0 |
23 |
81,0 |
Teaching language
Portuguese
Intended learning outcomes (Knowledges, skills and competencies to be developed by the students)
The “Management and Entrepreneurship” curricular unit aims to provide contact with current topics such as entrepreneurship and management.
The Entrepreneurship Module has the following main objectives:
- Sensitize students to the relevance of entrepreneurship and business creation;
- Analyze and evaluate the stages of the entrepreneurial process;
- Identify business areas and promote the creation of self-employment.
The Management Module has main objectives:
-Support the training of students through learning the fundamentals of management;
-Conceptualize the manager's performance, skills and roles;
-Analyze the main concepts and theories within the functions of the management process;
-Understand the environment of organizations;
-Introduce the contemporary themes of competitiveness, ethics and social responsibility of organizations.
Syllabus
I - MANAGEMENT
1.1 Organizations and Managers
- Organizations and the External Environment
- Managers and their duties, roles and skills
1.2 Management Functions
- Plan, Organize, Direct, Control
1.3 Current Management Challenges
- Ethics and Social Responsibility of Organizations
- Innovation Management and Change Management
- Virtual structures and networked organizations
II - ENTREPRENEURSHIP
2.1 Innovation and Entrepreneurial Attitude
- A global perspective on what entrepreneurship is
- Characteristics of Entrepreneurs
- Entrepreneurial Skills
- Identification of business opportunities
2.2 Business Plan versus Business Model
- The Business Model CANVAS
Demonstration of the syllabus coherence with the UC intended learning outcomes
In order to implement the syllabus previously presented, the classes of this UC will have a theoretical and practical component. Based on the analysis of case studies, the aim is to ensure that students acquire the most relevant concepts. Issues related to the use of tools with emphasis on the CANVAS Business Model are addressed. Students are made aware of the importance of Entrepreneurship, in society in general and in the business context, in particular, including the social sector.
At the same time, a demonstrative and practical approach is taken, in which students are led to exercise the contents learned through the application of some tools, demonstrating, through the exercise, the importance of identifying business opportunities and the different functions of the tools in articulation with concepts management basics.
Editing an audiovisual pitching product using computer media will be the final step.
Teaching methodologies
Sessions will focus on discussion in plenary and/or small groups based on previous readings based on the expository and demonstrative method as well as on exercises from a practical and active perspective.
Case studies, viewing of audiovisual content and appropriate software are used with the use of presentation in pitching mode.
Demonstration of the teaching methodologies coherence with the curricular unit's intended learning outcomes
The teaching methodologies are in line with the learning objectives of the curricular unit in that it is intended to demonstrate, through the use of exercises and practical cases, to what extent the themes addressed in the teaching sessions are implemented in real contexts, with emphasis on for the evidence of its feasibility and foreseeing a greater and effective connection with the community and the work context.
The aim is to provide instruments that allow the exercise of privileged skills within the context of the unit, either individually or in groups, in order to guarantee an effective relationship between theory and practice, through the proposal of a business idea culminating in a pitching.
The use of teaching tools in a b-learning model also allows effective communication between teachers/students and students/students.
It will be a recurring practice to have individual tutorials whenever necessary.
Assessment methodologies and evidences
The Continuous Assessment.
The elements under evaluation relate to the objectives of the Curricular Unit, and students must demonstrate the skills acquired during the semester: ability to identify business opportunities, creative and critical attitude, understanding and application of concepts, production and presentation of pitching, levels of participation in the CU. These skills will be assessed through Practical Activities (PA's) developed during the semester in classes. The final grade will be calculated as follows:
Final Grade (FG) = Test (30%) + PA (70%)
The student obtains approval if FG is equal to or greater than 10 values.
In case the student does not pass the continuous assessment, he/she will be able to carry out a recovery assessment or a resource assessment.
RECOVERY or RESOURCE EVALUATION
NF = Exam (50%) + IW (50%)
Where IW corresponds to an Individual Work.
Attendance system
Class attendance required of 75%.
Continuous assessment assumes mandatory attendance, with a maximum percentage of absences of 25%. If they exceed this value, students are unable to carry out continuous assessment and recovery.
Bibliography
Bucha, A., Pereira, R., Alves, A. Economia, Gestão e Empreendedorismo. Editora RH. ISBN: 9789728871550.
OSTERWALDER, A., PIGNEUR, Y. (2010), “Business Model Generation”, John Wiley & Sons.
OSTERWALDER, A. et al. (2014). “Value Proposition Design”. John Wiley & Sons, Inc., Hoboken, New Jersey.
ISBN 9781118968055.
Observations
This CU with code PAA16 is mandatory for students enrolled in the 2nd year of the Professional Technical Superior Course in Audiovisual Production.
The Teaching Language is Portuguese.
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