Sector of Information and External Relations

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Acronym:	SIRE
Head:	Fernando Almeida
Mission:	The main objectives of this sector, created in October 2005, are to: A) promote good dissemination of information, both internally and externally, optimising the tools and means of communication at their disposal; B) listen, record and disseminate the views of the various elements of ESE, their interests, attitudes and expectations; establish and maintain good bilateral communication, in particular with the media; C) prevent conflicts and misunderstandings in order to improve public acceptance of the practices and policies of the institution; D) promote products and services to potential stakeholders; E) project a strong and coherent institutional identity at a local and national level; F) create a positive image of the institution, by promoting the understanding and knowledge of ESE; assess the effectiveness of SIRE’s intervention and organization of information; G) support the teachers responsible for internships; H) to continue the policy of development and support for Erasmus and Mobility; implement a policy to support the students’ careers; create a link between students and organizations in the labour market and to strengthen the relationships with them; I) support the organization of cultural events and activities.
Description:	It’s structured into four priority areas: i) communication and management of content; ii) Erasmus; iii) internships and career; iv) events. Through SIRE we expect to: 1. Facilitate the organization, retrieval and search for information; 2. Facilitate research and the dissemination of information to a wide public, in particular the mass media; 3. Open a channel of communication with various agencies and organizations; 4. Facilitate communication in general; 5. Increase the number of possible of stakeholders, in an organized and systematic manner; 6. Standardize and improve the presentation of information; 7. Support the work of SIRE, in an organized and systematic manner; 8. Produce materials to support management decisions; help the staff, formal and informal groups within the institution.