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Marketing

Scholar Year: 2013/2014 - 2S

Code: INF32134    Acronym: MKTG
Scientific Fields: Ciências Empresariais e Comunicação

Occurrence: 2013/2014 - 2S

Section: SCEC - Section of Business Administration and Communication

Courses

Acronym N. of students Study plan Curricular year ECTS Contact time Total Time
INF 11 3º 6,0 60 162,0
3º 6,0 60 162,0
3º 6,0 60 162,0
3º 6,0 60 162,0

Teaching - Hours

Theorethical and Practical classes: 2
Practices: 2

Type Teacher Classes Hours
Theorethical and Practical classes Totals 1 2,00
Olgierd Swiatkiewicz   2,00
Practices Totals 1 2,00
Olgierd Swiatkiewicz   2,00


Responsibilities

TeacherResponsability
Olgierd SwiatkiewiczHead

Teaching weeks: 15

Teaching language

Portuguese

Aims

Program


Assement and Attendance registers

Description Type Time (hours) End Date
Subject Classes  Classes  0
1ºteste  Test/Exam  1 2014-04-30
2ºteste  Test/Exam  1,5 2014-06-09
  Total: 2,5

Primary Bibliography

Lendrevie, J.; Lindon, D.; Dionísio, P. & Rodrigues, V.;Mercator-teoria e prática do marketing, Dom Quixote, 1993/98
Pires, A. ;Marketing-conceitos, técnicas e problemas de gestão, Verbo, 1991/2008
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