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Marketing
Scholar Year: 2014/2015 - 2S
| Code: |
INF32134 |
|
Acronym: |
MKTG |
| Scientific Fields: |
Ciências Empresariais e Comunicação |
Occurrence: 2014/2015 - 2S
Courses
| Acronym |
N. of students |
Study plan |
Curricular year |
ECTS |
Contact time |
Total Time |
| INF |
13 |
|
3º |
6,0 |
60 |
162,0 |
Responsibilities| Teacher | Responsability |
|---|
| Olgierd Swiatkiewicz | Head |
|
Teaching language
Portuguese
Aims
Program
Assement and Attendance registers
| Description |
Type |
Time (hours) |
End Date |
| Subject Classes |
Classes |
0 |
|
| |
Total: |
0 |
Primary Bibliography
Lendrevie, J.; Lindon, D.; Dionísio, P. & Rodrigues, V.;Mercator-teoria e prática do marketing, Dom Quixote, 1993/98 |
Pires, A. ;Marketing-conceitos, técnicas e problemas de gestão, Verbo, 1991/2008 |
Lendrevie, J.; Lindon, D.; Dionísio, P. & Rodrigues, V.;Mercator-teoria e prática do marketing, Dom Quixote, 1993/98 |
Pires, A. ;Marketing-conceitos, técnicas e problemas de gestão, Verbo, 1991/2008 |
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