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Marketing

Scholar Year: 2019/2020 - 1S

Code: INF32161    Acronym: MKTG
Scientific Fields: Ciências Empresariais e Comunicação
Section/Department: SCEC - Section of Business Administration and Communication

Courses

Acronym N. of students Study plan Curricular year ECTS Contact time Total Time
INF 31 2º 6,0 60 162,0

Teaching weeks: 15

Head

TeacherResponsability
Olgierd SwiatkiewiczHead

Weekly workload

Hours/week T TP P PL L TC THE EL OT OT/PL TPL S
Type of classes 2 2

Lectures

Type Teacher Classes Hours
Theorethical and Practical classes Totals 2 4,00
Olgierd Swiatkiewicz   2,00
Acompanhamento Totals 1 1,00
Prática Laboratorial Totals 1 2,00
Olgierd Swiatkiewicz   2,00

Teaching language

Portuguese

Aims

Program


Assement and Attendance registers

Description Type Time (hours) End Date
Attendance (estimated)  Classes  0
  Total: 0

Primary Bibliography

Anibal Pires;Marketing: Conceitos, técnicas e problemas de gestáo, Verbo, 1991-2008. ISBN: 972-22-1443-8-120403
Denis Lindon, Jacques Lendrevie, Julien Lévy, Pedro Dionísio e Joaquim Vicente Rodrigues;Mercator XXI: Teoria e prática do marketing., Dom Quixote, 1992/2010. ISBN: 978-972-20-2744-1
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