Innovation, Strategy and Competitiveness

Scholar Year: 2013/2014 - 1S

Instance: 2013/2014 - 1S

Courses

Docência - Horas Theoretical-practical : 2 Type Teacher Classes Hours Theoretical-practical Totals 1 2,00 Joaquim Ribeiro   2,00

Docência - Responsabilidades Teacher Responsability Joaquim Manuel da Silva Ribeiro Head

Teaching weeks:

15

Teaching language

Portuguese

Objetivos de aprendizagem

Learning objectives are:
 Recognize the importance of strategic management and innovation management in the management of organizations;
 To understand the concepts and tools for innovation and technology management;
 Understand the need for an overview of the nature, sources, factors, opportunities and impact of innovation in organizations and their environment;
 Apply some key techniques and tools for innovation management;
 Understand and interpret the main models of strategy formulation.
The aim is also to contribute to understanding organizational, professional adaptability, creativity, innovation and problem solving, as well as the interdisciplinary and systemic view of economic activity and organizational development.

Contents

Strategic Analysis
External Analysis
Internal Analysis
Strategic Formulation
Vision, Mission and Strategic Objectives
Models to Support Strategic Formulation
Diversification, products, markets, Vertical Integration, Internationalization
Implementation and Evaluation of Control Strategy
Value Chain and Competitive Advantage
Dimensions of Strategic Innovation
Key Concepts of Innovation
Concepts and Types of Innovation
Sources of Innovation
Diffusion of Innovation
The Innovative Organization
Key Tools and Techniques for the Management of Innovation

Teaching Procedures

Through discussions and exchanges of experiences to promote at the presentation in class of each subject, rather than make the mere transmission of information in a logical exposition, we intend to achieve learning that allows each participant to deepen its base of specific knowledge. Thus, care must be sought wherever possible to the participatory approach and focusing on group work in relation to work carried out individually.
It also recommended the development and group discussion of a work about Strategic and Innovation for a company.

Evaluation Type

Frequency Attainment

The assessment comprises:
• Preparation, presentation and discussion of a Working Group (TG)
• Test (T)
Final Note = 0.60 T + O, 40 TG
The minimum score for each component is ten.

Main Bibliography