Business Marketing

Scholar Year: 2014/2015 - 1S

Instance: 2014/2015 - 1S

Courses

Docência - Horas Theoretical-practical : 4 Type Teacher Classes Hours Theoretical-practical Totals 1 4,00 João Baía   2,00

Docência - Responsabilidades Teacher Responsability João Paulo Sousa Crespo Laureano Baía Head

Teaching weeks:

15

Teaching language

Portuguese

Objetivos de aprendizagem

Contents

Bibliography

• Coe, J. (2004), “The Fundamentals of Business-to-Business Sales & Marketing”, McGraw-Hill;
• Hoffman, K. e Bateson, J. (2006), Princípios de Marketing de Serviços, 2ª ed, Thomson;
• Saias, L. (2007), Marketing de Serviços, 1ª ed, Universidade Católica;
• Eiglier, P. e Langeard, E. (1991), Servuction - A Gestão Marketing de Empresas de Serviços, Tradução e adaptação de Conceição Santos e F. Velez Roxo, McGraw- Hill;
• Kotler, P., Wong, V., Saunders, J. e Armstrong, G. (2008), Principles of Marketing, 2nd European ed, Prentice-Hall;
• Kotler, P. e Armstrong, G. (2006), Principles of Marketing, 11ªed, Prentice Hall;
• Lendrevie, J.; Lindon, D.; Dionísio, P. e Rodrigues, V. (2015), Mercator da Lingua Portuguesa, Teoria e prática do marketing, 16ª Edição, Dom Quixote.
• Raisch, W. (2001) “The E-marketplace – Strategies for Success in B2B eCommerce”, McGraw-Hill;
• Hunter, V. and Tietyen, D. (1997) “Business to Business Marketing”, McGraw-Hill;
• Vitale, R. e Giglierano, J. (2002), “Business to Business Marketing: Analysis and Practice in a Dynamic Environment”, South-Western College Pub;
• Zeitmal, V. e Bitner (2005), Services Marketing, 4ª ed., McGrawHill;
• Lovelock, C. (2002), Services Marketing, 3ª ed., Prentice- hall Internacional Editions.