Innovation and Strategic Management

Scholar Year: 2014/2015 - 1S

Instance: 2014/2015 - 1S

Courses

Docência - Horas Theoretical: 1 Practices: 2 Type Teacher Classes Hours Theoretical Totals 1 1,00 Maria Coelho   1,00 Practices Totals 1 2,00 Rui Alves   2,00

Docência - Responsabilidades Teacher Responsability Maria Dulce da Costa Matos Coelho Head

Teaching weeks:

15

Teaching language

Portuguese

Objetivos de aprendizagem

The Curricular Unit Innovation and Strategic Management aims to address strategic management and innovation management, from an integrative perspective, the latter essentially studied from a microeconomic perspective, as the challenges posed to companies by the evolution of the business environment lead to the recognition of the importance of innovation, either as an aspect of competitive advantage, or as an element of corporate strategy. Thus, the main objectives of the Curricular Unit are to:

• Recognize the importance of Innovation and Strategy to the management and development of organizations
• Understand, interpret, use and apply methodologies and techniques of analysis and formulation to innovation and strategy.

Therefore this Curricular Unit aims to contribute to understanding organizations, professional adaptability, creativity, innovation and problem solving, as well as an interdisciplinary and systemic view of economic activity and organizational development.

Contents

PART I - INTRODUCTION TO STRATEGY
I.1. The Concept of Corporate Success
I.2. Definition of Strategy
I.3. Business and Military Strategy
I.4. Formal Strategic Process
I.5. Emerging Strategies
I.6. The Dynamics of Strategic Process

PART II – STRATEGIC ANALYSIS
II.1. Environmental Scanning
II.2. Internal Organizational Analysis

PART III – STRATEGY FORMULATION
III.1. Vision and Corporate Mission
III.2. Strategic Objectives
III.3. Models that Support Strategy Formulation

PARTE IV - INNOVATION
IV.1. Fundamental Concepts
IV.2. Types of Innovation
IV.3. Classification of Innovations
IV.4. Innovation Process
IV.5. Sources of Innovation
IV.6. Diffusion and Adoption of Innovations
IV.7. Methods, Techniques and Tools for Innovation Management.

Evaluation Type

Frequency Attainment

Continuous assessment includes two written individual tests, and group work consisting of cases studies and exercises, subject to presentation and discussion. The final assessment consists of a written individual exam.

Assement and Attendance registers

Main Bibliography