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Product Policy

Scholar Year: 2023/2024 - 2S

Code: LMKT20598    Acronym: PPROD
Scientific Fields: Marketing
Section/Department: Department of Marketing and Logistics

Courses

Acronym Nº of students Study Plan Curricular year ECTS Contact hours Total Time
LMKT 88 Study Plain 1º 5,0 60 135,0

Teaching weeks: 15

Head

TeacherResponsability
Duarte Miguel da Costa Pessoa Xara BrasilHead

Weekly workload

Hours/week T TP P PL L TC E OT OT/PL TPL O S
Type of classes 2 2

Lectures

Type Teacher Classes Hours
Theoretical Totals 1 2,00
Practices Totals 2 4,00

Teaching language

Portuguese

Objetivos de aprendizagem

Contents


Main Bibliography

Lehman, D.R. E Winer, R.S ;Product Management, Mc Graw Hill, (2005)
Baker,M, Hart,S;Product Strategy and Management,, Prentice Hall, 1999
Crawford, C.;New Products Management, Mc Graw Hill, 2003
Aaker, D;Building Strong Brands, The Free Press, 1996

AULAS ABERTAS serão divulgadas posteriormente.

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Página gerada em: 2024-05-29 às 05:15:55