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Industrial Marketing
Scholar Year: 2023/2024 - 2S
| Code: |
LMKT20608 |
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Acronym: |
MKTIND |
| Scientific Fields: |
Marketing |
Courses
| Acronym |
Nº of students |
Study Plan |
Curricular year |
ECTS |
Contact hours |
Total Time |
| LMKT |
70 |
Study Plain |
2º |
5,0 |
60 |
135,0 |
Teaching language
Portuguese
Objetivos de aprendizagem
Contents
Assement and Attendance registers
| Description |
Type |
Tempo (horas) |
End Date |
| Attendance (estimated) |
Classes |
60 |
|
| |
Total: |
60 |
Main Bibliography
HUTT, M. D. ;Business Marketing Management B2B, South Western College, 2016 |
MORRIS, M. H.;Business-to-Business Marketing: A Strategic Approach, Sage, 2001 |
DWYER, F. R. ;Marketing Industrial Conexión entre la Estrategia, Las Relaciones y el Aprendizaje, McGraw-Hill, 2007 |
Complementary Bibliography
HALL, S.;B2B Digital Marketing Strategy: how to use new fameworks and models to achieve growth, Kogan Page, 2020 |
TAYLOR, H.;B2B Marketing Strategy: differentiate, develop and deliver lasting customer engagement, Kogan Page, 2017 |
Transforming the B2B Buyer Journey: invrease leads, maximize conversion rates and building loyalty, Kogan Page |
HALL, S.;Innovative B2B Marketing: new models, processes and theory,, Kogan Page, 2022 |
HAGUE, P.;B2B Customer Experience: a practical guide to delivering excepcional CX, Kogan Page, 2023 |
JARVINEN, J & TAIMINEN, H.;Harnessing marketing automation for B2B content marketing, Industrial Marketing Management - Elsevier Inc., 2015 |
MINETTS, S.;B2B Marketing: Different Audience, Different Strategies, It’s a Different World, Financial Times Prentice-Hall, 2001 |
MILLEY, D. and ZANE, B. ;The EMarketplace: Successful Strategies for B2B E-Commerce, McGraw-Hill, 2001 |
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