Purchase and Consumption

Scholar Year: 2023/2024 - 1S

Courses

Head Teacher Responsability Karla Karina de Oliveira Menezes Head

Weekly workload Hours/week T TP P PL L TC E OT OT/PL TPL O S Type of classes 2 Lectures Type Teacher Classes Hours Theoretical-practical Totals 1 2,00 Karla Menezes   2,00

Teaching language

Portuguese

Objetivos de aprendizagem

Contents

Bibliography

PRINCIPAL:

Damásio, A. (2012). O erro de Descartes: Emoção, razão E o cérebro humano. Editora Companhia das Letras.

Kahneman, D. (2013). Thinking, fast and slow. Turtleback Books.

Lindstrom, M. (2012). Buyology: How everything we believe about why we buy is wrong. Random House.

Lindstrom, M. (2010). Brand sense: Sensory secrets behind the stuff we buy. Simon & Schuster.

Moutinho, L., & Menezes, K. (2023). Neuromarketing: Ciência, Comportamento e Mercado. DVS Editora.

Pradeep, A. K. (2010). The buying brain: Secrets for selling to the subconscious mind. John Wiley & Sons.

Solomon, M. R. (2019). Consumer behavior: Buying, having, and being. Pearson Higher Ed.

SECUNDÁRIA:

Godin, S. (2018). This is marketing: You can't be seen until you learn to see. Penguin.