Research Processes

Scholar Year: 2023/2024 - 1S

Courses

Head Teacher Responsability Anabela Gomes Correia Head

Weekly workload Hours/week T TP P PL L TC E OT OT/PL TPL O S Type of classes 2 Lectures Type Teacher Classes Hours Theoretical-practical Totals 1 2,00 Anabela Correia   1,70

Teaching language

Portuguese

Intended learning outcomes (Knowledges, skills and competencies to be developed by the students)

The aim of the course is to prepare students for the realization of the different stages of a research paper or project, and include: to know the different stages of development of an investigation; to adopt the most appropriate methodological strategies according to the research objectives; to know the different types of marketing methods and research techniques; to design and be able to criticize an investigation.

Syllabus

1. Introduction to research work
1.1. The nature of scientific work
1.2. The research process
1.3. The ethical dimension of scientific research

2. Steps of the research process
2.1. The justification for the research problem
2.2. A critical review of the literature
2.3. Research designs

3. Methodological approaches in scientific research
3.1. Strategies and research methodologies
3.2. Data collection methods

4. The interpretation and presentation of results
4.1. Data collection process
4.2. Publication of a scientific paper

Demonstration of the syllabus coherence with the UC intended learning outcomes

The course is designed for students to develop skills that allow them to do research in marketing in order to promote the competitiveness of organizations. It is intended to develop the following skills: knowing how to do scientific research; identify research problems and the importance of developing research on marketing; and strengthening the critical analysis of a research work.

Teaching methodologies

The active method will be the prefered in class, based on the analysis and discussion of scientific papers and research projects. They will be also organized seminars with guests from the scientific community or professional labour market, to present research work. The lecture method will also be used in the presentation of concepts, appealing to, however, the participation of students through the interrogative method, encouraging them to ask questions, problems and effecting comments.

Demonstration of the teaching methodologies coherence with the curricular unit's intended learning outcomes

The use of expository and interrogative method in presenting concepts, complemented with the analysis and discussion of scientific papers and research projects allows better understanding of the subject, encouraging critical thinking and developing autonomy.

Assessment methodologies and evidences

The assessment consists of:
- An individual work (IW) that aims at developing a critical review of a recent article of the student's choice (50%);
- A working group (WG) that aims to analyze the methodological design of a dissertation, project or training report in the marketing area chosen by the student (50%).

Bibliography

Bryman, A. (2007). Business research methods. Oxford: Oxford University Press
Bryman, A. (1996). Quantitative and qualitative in social research. Londres: Routledge
Carvalho, J. E. (2002). Metodologia do trabalho científico. Lisboa: Escolar Editora.
Denzin, N. & Lincoln, Y (1994). Handbook of qualitative research. Thousand Oaks: Sage.
Ghiglione, R. & Matalon, B. (1992). O inquérito: teoria e prática. Oeiras: Celta
Gil, A. (1999). Métodos e técnicas de pesquisa social (5ª ed.). São Paulo: Atlas.
Gummesson, E. (2000). Qualitative methods in management research (2ª ed.). Thousand Oaks: Sage.
Quivy, R. & Campenhoud, L. (1992). Manual de investigação em ciências sociais. Lisboa: Gradiva.
Yin, R. (1994). Case study research: design and methods. Thousand Oaks: Sage.
Zikmund, W. (2000). Business research methods. Forth Worth: Dryden Press.