Commerce and Distribution

Scholar Year: 2023/2024 - 1S

Courses

Head Teacher Responsability Virgílio Manuel Afonso Correia Vaz Head

Weekly workload Hours/week T TP P PL L TC E OT OT/PL TPL O S Type of classes 2 2 Lectures Type Teacher Classes Hours Theoretical Totals 1 2,00 Custódio Filho   2,00 Practices Totals 2 4,00 José Martins   4,00

Teaching language

Portuguese

Intended learning outcomes (Knowledges, skills and competencies to be developed by the students)

At the start of the new millennium, organizations are faced with new challenges and opportunities resulting from changes in demographic structures, changing needs and consumer buying behavior, and changes in traditional formats and locations of Commerce and Distribution (as a sector economic activity and function) in order to meet the new needs, as well as the emergence of new technologies with a consequent impact on trade and distribution, at a strategic and operational level.
The need to address these challenges has led to profound changes in the relative importance of various Trade and Distribution activities, with a focus on customer value creation.

B. SYNTHESIS OF CURRICULAR UNIT
Trade and Distribution, in a context of technological change and globalization.

. CONTRIBUTIONS FOR THE DEVELOPMENT OF COMPETENCES • Contribute to organizational understanding, problem solving and decision-making in the scope of trade and distribution;
Understand and know how to distinguish between Commerce and Distribution, as a sector of economic activity and as a function;
Develop analytical skills necessary for resource planning and organization in Commerce and Distribution.
D. OBJECTIVES
It is intended that students at the end of the discipline:
- Understand and understand the basic elements of Trade and Distribution
- Be able to discuss the social and economic importance, know and be able to characterize its historical evolution;
- Know the national and international evolution of Commerce and Distribution;
- The importance of the market life cycle and its impact on the distribution strategy
- Know the different types of distributors and their operations, as well as the specificities of the Services;
- Identify the elements to consider when choosing the location and location of a point of sale;
- Know the strategic importance of retail mix and how they vary according to the life cycle of the market
- Know Distribution strategies and the main challenges of today, from a national and international perspective.
- Know how to analyze the Results of the Distribution (what the key elements)
- Know trends in the evolution of Distribution (Where does Distribution go?)

Syllabus

TRADE AND DISTRIBUTION: GENERAL CHARACTERIZATION
1.1 Fundamental Concepts
1.2 Basic Elements of Trade and Distribution
1.3 International Distribution Evolution
1.4 Characterization of Distribution in Portugal
1.5 Legal framework of the activities, type of Distributors and their operations

2. ANALYSIS OF THE ENVIRONMENT, RESOURCES AND MARKET
2.1 Trends of the Surrounding Environment
2.2 Consumer buying behavior
2.3 Human Resources Management in Distribution
2.4 Functions and Careers in Distribution


3. Strategic Management of Large Distribution
3.1 Retail Strategies
3.2 Retail Services
3.3 Market Adaptation Strategies
3.4 The Retail Mix
3.5 Pricing Policy / Pricing
3.6 Location
3.7 Customer Service
3.8 Lay out and the importance of Merchandising

4. Information and control systems in distribution
4.1 Information Systems and Supply Chain Management
4.2 Merchandise management (importance of the set): planning systems and Purchase Process

5. Main Challenges in Distribution
5.1 The Challenges of Distribution
5.2 Globalization
5.3 Innovation in Distribution (E-commerce, franchising, what is the store of the future?)

Keywords

Social sciences > Economics > Marketing

Social sciences > Economics > Management studies > Logistics

Teaching methodologies

AND. METHODOLOGY OF TEACHING / LEARNING
Theorical classes on line
Practical cclasses will consist of a mixed system 50% of students will have face to face classes and the other 50% will have on line. The following week the situation is reversed.

Expositive and participative method, using audiovisual media: case studies and practical exercises, presentations and discussions, individually and in groups; Use of resources on the Internet.

Demonstration of the teaching methodologies coherence with the curricular unit's intended learning outcomes

the Theoretical Classes combine the expository and the interrogative method, encouraging the participation, discussion and debate of theoretical concepts, placing questions based on real cases, stimulating individual and collective reflection and reasoning.

In the Practical classes, emphasis is given to active and inductive methodologies, with the practical application of theoretical concepts through real cases and exercises, individually and in groups, aiming to encourage interpersonal relationships and group dynamics, as well as development of technical and analytical capacities and the generation of new ideas and solutions, in the scope of the subjects taught.

Attendance system

The groups should preferably consist of 3-4 elements, and groups with more than 4 elements are not allowed.
the students is in continous evaluation must deliver the group form by tke day 22/0ctober/2020



The group work (TG) has a 40% weighting for the final grade and includes the weighted marks for deliveries of the written report (20%) and the oral discussion note (20%).


Theme of the final group" Micro and Macro enviroment impact on the evolution of the modern Distribution"
The final work will be done by modules and the last one will have to delivered by january 15th 2021
The discussions will have a minimum duration of 15 minutes and a maximum of 30 minutes (maximum 4 students) and will be held in the practical classes of the u.c, in January 2021.

• Calculation of Continuous Assessment Final Score = 30% (PA) + 30% (Ti) + 40% TG

If the Continuous Assessment Final Score is less than 10 values, the student will have to take Final Assessment.
If the grade in the Ti component is less than 7.5 values, the student will have to perform Final Evaluation.




Final evaluation

In accordance with the General Rules for the Evaluation of School Performance for the 1st Cycle - Available on the Portal, in Students> Regulations

. FINAL Season: For students who did NOT opt for Continuous Assessment.
The Final Season consists of individual written examination.

If the final exam grade is less than 10, there will be no approval.

Bibliography

IBLIOGRAFIA

Essencial:
• Levy, M.; Weitz, B. - Retailing management. 9.ª ed. International Edition: Irwin- McGraw-Hill, 2014


Complementar:
Livros
• Gaspar, Fernando, O Comércio de Sucesso e a Distribuição no Novo Milénio – A era do comércio livre, 2ª edição, Bubok Publishing. SL, 2011
http://highered.mheducation.com/sites/007802899x/information_center_view0/index.html
• Paixão, João, Comércio e Distribuição, CECOA, Lisboa: Ligrate, 2008
• Rousseau, J., O ADN da Distribuição, Principia, 2017

• Berman, B.; Evans, J. - Retail management – A Strategic Approach. 10th Edition. Prentice Hall, 2007
• Cachinho, Herculano - O Comércio Retalhista Português – Pós-Modernidade, Consumidores e Espaço. Lisboa: GEPE – Gabinete de Estudos e Prospectiva Económica do Ministério da Economia, 2002
• Carvalho, José Crespo de (coord.) - E-Business e Distribuição. Lisboa: Editora Bertrand, 2001
• Cox, Roger; Brittain, Paul – Retail Management, 4th ed., Pearson, 2000 [Quota CDOC 658.87 COX -RET]
• Cunha, Maria Nascimento, Comércio: Evolução e modelos organizacionais, Bubok Publishing. SL
• Diamond, Jay; Pintel, Gerald, Retailing, 6th ed, Prentice Hall, 1996 [Quota CDOC 658.87 DIA - RET]
• Dunne, Patrick M.; Lusch, Robert F. – Retailing, International Edition, 6th ed., Thomson, 2008 [Quota CDOC 658.87 DUN - RET]
• Falk, P.; Campbell, C., ed. Lit. – The Shopping Experience. 1.ª ed. London: Sage, 1997
• Fernie, J.; Fernie, S.; Moore, C. - Principles of Retailing. London: Butterworth-Heinemann, 2003 [Quota CDOC 658.87 FER - PRI]
• Finne, Sami ; Sivonnen, Hanna – The Retail Value Chain – How to gain competitive advantage through efficient consumer response (ECR) strategies, 2009 [Quota CDOC 658.87 FIN - RET]
• Freathy, P. – The Retailing Book: principles and applications, Prentice Hall, 2003
• INOFOR, Comércio e Distribuição em Portugal, 2001
• Levy, M.; Weitz, B. - Retailing management. 8.ª ed. International Edition: Irwin- McGraw-Hill, 2011
• http://highered.mcgraw-hill.com/sites/0073530026/information_center_view0/feature_summary.html
(e edições anteriores – disponíveis no Centro de Documentação da ESCE)
• Miller, Daniel [et al] - Shopping, place and identity. 11ª ed. London: Routledge, 1998
• Rousseau, J. António - Dicionário de Distribuição. 1.ª ed. AJE – Sociedade Editorial, 2001
• Rousseau, J. António - O que é a Distribuição?. Principia, 2002
• Rousseau, J., Manual de Distribuição, Principia, 2008
• Salgueiro, Teresa B. - Do comércio à distribuição: roteiro de uma mudança. Oeiras: Celta Editora, 1996
• Salvaneschi, L. - Location location location. 2.ª ed. Entrepeneur Press, 2002
• Sousa, J. Meireles – Distribuição: Uma visão estratégica. Lisboa: Texto Editora, 1996
• Stern, L.; El-Ansary, A.; Coughland, A. - Marketing Channels. 7.ª ed. New Jersey : Pearson Prentice Hall, 2006 .