Organisational Communication

Scholar Year: 2023/2024 - 2S

Courses

Head Teacher Responsability Maria Helena Gonçalves Martins Head

Weekly workload Hours/week T TP P PL L TC E OT OT/PL TPL O S Type of classes 1 2 Lectures Type Teacher Classes Hours Theoretical Totals 1 1,00 Practices Totals 2 4,00

Teaching language

Portuguese

Intended learning outcomes (Knowledges, skills and competencies to be developed by the students)

At the end of the Curricular Unit, the student should be able to:
LO1. Identify and recognize key concepts in the field of organizational communication
LO2.Characterize the socio-organizational dimensions that determine formal and informal communication in organizations.
LO3. Analyze and reflect on internal communication processes
OA4. Analyze the effectiveness and efficiency of communication systems in organizations, diagnosing internal communication problems
LO5. Identify and analyze communication networks
LO6. Identify, diagnose, and manage barriers to communication
LO7. Structure an internal communication plan

Syllabus

CP1. Introduction to organizational communication and key concepts
CP1.1. Organizational Communication
CP1.2. Internal and external communication
CP1.3. Communication metabolism: levels, channels, flows and networks; the socio-organizational dimensions that determine formal and informal communication in organizations

CP2. Internal Communication (IC)
CP2.1. Objectives, functions, and quality of CI
CP2.2. Conceptions and analysis of Internal Communication
CP2.3. Internal marketing / internal marketing
CP2.4. Integrated organizational communication

CP3. Internal communication management
CP3.1. Definition, requirements, and analysis models
CP3.2. Communication management cycle
CP3.3. Communication management maturity levels

CP4. communication networks
CP4.1. Paths in informal and formal networks
CP4.2. Roles in informal networks
CP4.3. Practical implications for management

CP5. barriers to communication
CP5.1. typology of barriers
CP5.2. A particular case: the rumor
CP5.3. interdepartmental communication
CP5.4. Conflict management: strategies and mediation

Demonstration of the syllabus coherence with the UC intended learning outcomes

The syllabus contents were selected and defined according to the set of objectives and technical and scientific skills that the curricular unit intends to develop, within the scope of Organizational Communication, more specifically Internal Communication, taking into account its various vectors of analysis and intervention. The aforementioned contents serve as a basis for the development of skills that allow students to be able to identify, gather and analyze relevant information that allows them to contribute to making the diagnosis and intervention on the existing reality in terms of internal communication.

The coherence of the syllabus (CP) with the learning objectives (LO) is demonstrated by the following relationship between both dimensions:

OA1. - CP1; CP1.1; CP1.2; CP3.1
OA2. - CP1.3; CP3.1
OA3. - CP2.; CP2.1; CP2.2;
OA4. - CP3.2; CP3.3
OA5. - CP4; CP4.1; CP4.2; CP4.3
OA6. - CP5; CP5.1; CP5.2; CP5.3; CP5.4
OA7. - CP2.3; CP2.4; CP3

Teaching methodologies

The exploration of key concepts and theoretical models is done through expository and interrogative methodology. In practical classes, priority is given to active methodologies and pedagogical exercises with a view to developing skills provided for in the learning objectives.

Demonstration of the teaching methodologies coherence with the curricular unit's intended learning outcomes

The teaching methodologies are consistent with the objectives of the curricular unit as they were selected to ensure this adjustment. Indeed, the use of expository, inductive and interrogative methods aimed at the individual and collective commitment of students aims to respond to these objectives. The theoretical component and the analysis and development of multiple exercises, related to the themes under analysis, as well as the preparation of an applied project work, aim to develop the desired skills in students.

Assessment methodologies and evidences

Continuous evaluation

Final Grade = 0.45 (individual written assessment) + 0.35 (group work) + 0.20 (class participation)

Final evaluation:

Normal Season
(Intended for students who have not opted for continuous assessment)
The evaluation of the normal season consists of an individual written test (100%).

Appeal Season
(Intended for students who did not complete or did not pass the normal period or continuous assessment)

The evaluation of the appeal period consists of an individual written test (100%).

Special Season:
The evaluation of the special season consists of an individual written test (100%)%).

Attendance system

Students are not obliged attend to classes, and 20% of their grade is constituted by participation in the exercises proposed in practical classes.

Assement and Attendance registers

Main Bibliography