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E-Business
Scholar Year: 2023/2024 - 2S
| Code: |
LMKT20230 |
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Acronym: |
EB |
| Scientific Fields: |
Gestão |
Courses
| Acronym |
Nº of students |
Study Plan |
Curricular year |
ECTS |
Contact hours |
Total Time |
| LMKT |
56 |
Study Plain |
2º |
4,5 |
45 |
121,5 |
Teaching language
Portuguese
Intended learning outcomes (Knowledges, skills and competencies to be developed by the students)
Information and communication technologies (ICT) and the internet increasingly assume a fundamental role as the main business vehicles, with the purchase and sale of products and services over the Internet increasing exponentially in recent years. E-commerce has implications for strategy, how to manage companies and new ways of doing business, having a huge impact at the level of Marketing, since e-commerce - e-commerce has revolutionized the way of transacting and Marketing digital has gained enormous importance. Internet-based businesses will be the engine of economic growth in the 19th century. XXI, through the productivity gains provided, in the creation of “new” jobs and professions, and in new business processes and models.
CONTRIBUTIONS TO THE DEVELOPMENT OF SKILLS
• Develop skills in the field of communication and oral and written expression;
• Develop critical analysis and diagnostic skills for the potential of new solutions;
• Develop an attitude of permanent learning, and of researching information;
• Develop the ability to make decisions autonomously and to solve problems in an integrated way;
• Use digital technology to develop solutions in the study area.
Syllabus
1. FUNDAMENTAL CONCEPTS
1.1 Concepts: E-commerce, E-Business and E-Economy
1.2 Historical Evolution and background
1.3 Digital and non-digital products
1.4 Online Security and Electronic Payment Methods
1.5 Social, ethical, and legal constraints of e-commerce
2. INTERNET & WEB
2.1 The evolution of the Web - from Web 1.0 to Web 4.0
2.2 Social Media
2.3 IoT
3. E-BUSINESS AS A STRATEGIC TOOL
3.1. Business models for e-commerce
3.2. Formulation of Strategies for E-commerce
3.3. Canvas Business Template
3.4. CRM Applications, Objectives and Advantages
3.5. Importance of multichannel strategies - Omnicanality
4. WEBSITES
4.1 Aspects to consider in the building an website
4.2 Auditing on websites
Demonstration of the syllabus coherence with the UC intended learning outcomes
The curricular unit is structured around lectures, which familiarize students with the theoretical body of the curricular unit, and practical, based on practical work and case studies that provide consolidation of knowledge and develop skills of application and know-how.
Teaching methodologies
Due to Pandemic COVID 19, the teaching methodology had to adapt to the mandatory confinement restrictions, initially imposed by the State of Emergency and maintained after. Theoretical classes taught via TEAMS or ZOOM, in Synchronous or Asynchronous class format, with presentation of the material and encouraging the discussion of topics and the use of chats and forums.
Practical classes taught via TEAMS or ZOOM, in Synchronous or Asynchronous class format, with a proposal for empirical application in practical activities developed based on the Project Based-Learning methodology. Development of a digital project; mentoring the project; presentation and discussion of the works that constitute the different phases of the project.
Demonstration of the teaching methodologies coherence with the curricular unit's intended learning outcomes
The program contents listed have been defined providing that the proposed objectives are achieved.
Assessment methodologies and evidences
EVALUATION SYSTEM
Continuous Assessment (AC)
- 1 Online Test (OT) with a minimum score of 7.5;
- Digital Project (DP) - the DP grade will result from the average of all proposed assignments (Project Phases). Each missing work (not submitted on the defined date) will have a classification of 0 (zero) values, which in terms of average, will contribute to significantly decrease it.
The FINAL Note is calculated with the following weights: = 30% (OT) + 70% (DP)
In order to obtain approval, the student will have to obtain a Final Mark of 10 or more.
Note: The registration in AC is made "automatically" from the moment the student submits the 1st AP at moodle.
Final evaluation
1. Normal Season (intended for students who have not opted for continuous assessment)
The final evaluation consists in the accomplishment of a written, individual examination whose note must be equal to or greater than 10 values for the student to obtain approval.
2. Time of Appeal (for students who did not or did not take advantage in the normal time or in the continuous evaluation). The evaluation system is the same as in the final evaluation of the Normal Season.
NOTE: If the student has completed the group assignments (DP) and obtained a positive mark in this component of the continuous evaluation, which is higher than the grade of the written test of the final evaluation, the final grade will be calculated using the following expression:
Final Grade = 80 % Online Exam grade + 20% Average of Digital Project (DP)
3. Special Season: The evaluation system is the same as in the Season of Appeal.
Improvement of grade - A grade improvement can be made, once, in one of the two epochs following the approval in the course unit, through the final evaluation process.
Attendance system
No mandatory attendance.
Bibliography
AFONSO, C. et al. (2016), “Marketing Digital & e-Commerce”, Psicosoma, Viseu.
CHAFFEY, D. (2015), “Digital Business and E-Commerce Management: Strategy, Implementation and Practice” (6th Edition), Pearson Education Limited, Harlow.
GUILLEBEAU, C. (2012). “Startup. Comece a sua empresa por 100¤”. Self PT, ISBN: 9789899828834.
LAUDON, K. C., TRAVER C. (2018), E-Commerce: Business, Technology, Society (13th Edition), Boston: Pearson Education. ISBN 978-1-292-21168-8.
OSTERWALDER, A. et al. (2014). “Value Proposition Design”. John Wiley & Sons, Inc., Hoboken, New Jersey.
ISBN 9781118968055.
RIES, E. (2011). “The Lean Startup - How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”. Crown Business, ISBN: 9780307887917.
DYCHÉ, Jill (2015), “The new IT: How technology leaders are enabling business strategy in the digital age”, McGraw Hill, New York.
MARQUES, Vasco (2016), “Redes Sociais 360: como Comunicar Online”, ACTUAL, Coimbra.
OSTERWALDER A., PIGNEUR Y. (2010), “Business Model Generation”, John Wiley & Sons.
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