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Pós-Graduação em Management of the Relationship and Communication with Customers
Plano de Estudos- 2009

Academic Year:

1º Year

Tronco Comum

1st Quarter
CodeNameECTSObs.
PGGRCC402Analytical CRM and Customer Lifecycle 6  
PGGRCC401Segmentation and Relational Marketing 6  
PGGRCC404Seminars 1,5  
PGGRCC403Digital Trends and Technologies in Marketing and Customer Relationship 6  
 
3rd Quarter
CodeNameECTSObs.
PGGRCC410Collaborative CRM and Customer Interactivity 5  
PGGRCC409CRM Software Development and Implementation 5  
PGGRCC412Applied Project 8  
PGGRCC411Customer Relationship at Point of Sale 5  
 
2nd Quarter
CodeNameECTSObs.
PGGRCC407Account Management 6  
PGGRCC406Customer Prospecting and Acquisition 6  
PGGRCC408Seminars 1,5  
PGGRCC405Business Presentation Techniques and Supports 6  
   
 
 
 
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Página gerada em: 2025-05-09 às 22:22:20