Master Degree in Marketing Management
Plano de estudos_2016_17

1º Year
Tronco Comum
1st Semester Code Name ECTS Obs. MGM08 Qualitative and Quantitative Data Analysis 3   MGM01 Purchase and Consumption 5   MGM02 Branding 4   MGM03 Inovation, Strategy and Competitiveness 4   MGM04 Cross-cultural Marketing 4   MGM05 Strategic Marketing Planning 5   MGM06 Research Processes 4   MGM07 Trends in Marketing 4		2nd Semester Code Name ECTS Obs. MGM09 Activation Marketing 4   MGM14 Account Management 4   MGM10 Internet Marketing 4   MGM12 Commercial Organization 4   MGM15 Research Project in Marketing 6   MGM11 Relationship and Clients Retention 4   MGM13 Information Systems and Data Minnig 4
2º Year
Tronco Comum
Anual Code Name ECTS Obs. MGM16 Dissertation, Project Report or Training Report 60