Arguing for a general framework for mass media scholarship

SAGE Publications

Potter, W. J. (2009). Arguing for a general framework for mass media scholarship. London: SAGE.

"In this groundbreaking book, W. James Potter presents an innovative perspective to media scholars and students who are frustrated with the fragmentation of research findings across so many journals, books, and fields. Arguing for a General Framework for Mass Media Scholarship presents a clear plan for a more efficient way to build knowledge about the mass media so that it can be better organized and made more useful."