Visual content marketing

Leveraging infographics, vídeo, and interactive media to attract and engage customers

Gamble, S. (2016). Visual content marketing: Leveraging infographics, vídeo, and interactive media to attract and engage customers. Wiley.

"Your ticket to generating better results through infographics
Visual Content Marketing is a more than just a guide to infographics. Written for business people dealing with complex offerings, this is a hands-on, in-the-trenches guide to leveraging this emerging medium to reach bottomline business goals.

Uniquely, this book addresses the full range of visual solutions, with an emphasis on using these products to create real business value. Inside, you'll learn the ins and outs of infographics, interactive pictograms, video, animations, data-driven visualizations, and other conversion-generating graphical content. Get inspired by the groundbreaking examples showcased here, and learn how to manage every aspect of visual content, from sourcing suppliers to leveraging content on the appropriate media platforms."