Culture Production and Promotion

Scholar Year: 2023/2024 - 1S

Courses

Head Teacher Responsability Lídia Soraya Barreto Marôpo Head

Weekly workload Hours/week T TP P PL L TC E OT OT/PL TPL O S Type of classes Lectures Type Teacher Classes Hours Contact hours Totals 1 4,00 Cátia Salgueiro   4,00

Teaching language

Portuguese

Intended learning outcomes (Knowledges, skills and competencies to be developed by the students)

At the end of the course the student should be able to:

- Reflect critically on the cultural sector in Portugal and the challenges for the promotion of culture.
- Identify the professions of culture and their skills.
- Distinguish strategies to expand cultural audiences.
- Understand cultural production, their references, their agents and their techniques in a behind-the-scenarios perspective
- Create and implement cultural projects.
- To promote and disseminate cultural projects.

Syllabus

Module I - The cultural sector in Portugal

Cultural contexts
Culture professions: producers and programmers
Culture audiences
Cultural policies
Cultural practices
Legal status of cultural activity

Module II - Cultural projects

Planning and cultural production strategies
How to perform a cultural project
Communication strategies for cultural projects

Teaching methodologies

The sessions are centered on exposition of concepts, face-to-face debates and practical exercises. Students are invited to participate in activities in all classes and regularly present the results of the work they do.

Assessment methodologies and evidences

The work developed at the UC will be subject to continuous and summative evaluation, implying:

a) Group work (video class): 30%
b) Planning, promoting, and holding a cultural event: 30%
c) Press releases: 20%
d) Participation: 20%

The assessment can also be done by exam.

Bibliography

Garcia, J. L. (org.) (2014). Mapear os recursos, Levantamento da legislação, Caracterização dos atores, Comparação internacional - Relatório Final. Lisboa: Secretaria de Estado da Cultura.
Gomes, R. T. & Martinho, T. (n/d). The Compendium on Cultural Policies and Trends. Disponível em https://www.culturalpolicies.net/
Gonçalves, G. & Martins, T. (2015). Interfaces da Comunicação com a Cultura. Covilhã: Livros Labcom.
Isidoro, A. M.; Simões, M. M.; S. D. de Saldanha; J. Caetano (2014). Manual de Organização e Gestão de eventos. Lisboa: Sílabo
Mantecón, A. R. (2009). O que é o público?. Revista Poiésis, 14, 175-215
Pais, J. M. P. (org); Santos, M. L. (org) (2010). Novos Trilhos Culturais: Práticas e Políticas. Lisboa: Imprensa de Ciências Sociais.