Retailing Management

Scholar Year: 2013/2014 - 1S

Instance: 2013/2014 - 1S

Courses

Docência - Horas Theoretical-practical : 3 Type Teacher Classes Hours Theoretical-practical Totals 1 3,00 Cristina Luís   3,00

Docência - Responsabilidades Teacher Responsability Cristina Maria Miranda Alves Luís Head

Teaching weeks:

15

Teaching language

English

Objetivos de aprendizagem

To understand the economic relevance of retailing and the international development of retailing management.
Know how to identify different types of retailers and their legal characteristics.
To understand services retailers differences.
Know how to identify retailing strategies and their implications in retail-mix.
Know how to use retail-mix variables and to evaluate retailer’s performance.

Contents

Syllabus:
1 - Introduction to the world of Retailing
2 - Types of Retailers
3 - Multichannel Retailing
4 - Customer Buying Behavior
5 - Retail Market Strategy, Finantial strategy
6 - Retail Locations
7 - Retail Site Location
8 - Human Resource Management
9 - Information Systems and Supply Chain Management
10 - Customer Relationship Management
11- Managing Merchandise
12 - Retail Pricing
13 - Store Layout, Design and Visual Merchandising
14 - Retail communication mix
15 - Customer service.

Teaching Procedures

Teaching methodology:

One (1) initial class will be lecture type followed by tutorial sessions for each group of students, on a weekly base (15 weeks), according to a pre-defined timetable.

Evaluation Type

Frequency Attainment

- Continuous assessment: Group work (retail issue analysis, report development, oral presentation and discussion - 60%)) and a written individual test (40%)
- Final assessment: individual written exam (100%).

Final Classification

Approval on the course requires a Final mark of 10 (ten) on a scale of 0 - 20.

Assement and Attendance registers

Main Bibliography

Complementary Bibliography

http://highered.mcgraw-hill.com/sites/0073530026/information_center_view0/table_of_contents.html