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Innovation and Strategic Management
Scholar Year: 2013/2014 - 2S
Code: |
IMSS2006 |
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Acronym: |
ISM |
Instance: 2013/2014 - 2S
Courses
Docência - ResponsabilidadesTeacher | Responsability |
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Maria Dulce da Costa Matos Coelho | Head |
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Teaching language
English
Objetivos de aprendizagem
•Recognize the importance of innovation and strategy in firm´s development
•Understand, analyse and apply metodologies and tools for startegic and innovation analyse.
Contents
PART I- STRATEGIC MANAGEMENT
1- Strategic Management - An Introduction
2- Strategy – Definition
3- Components of a Strategy Statement
4- Strategic Management Process
5- Corporate and division strategic planning
6- Business Strategic Planning
7- Models for strategic formulation
PART II- INNOVATION
1-Innovation - An Introduction
2-What is innovation
3-Types Of Innovation
4-Strategic innovation
Teaching Procedures
•Expository method for theoretical approach
•Development of several activities and projects supported in the methodology “learning by doing”. This experiential-learning methodology, allows students to improve competences such as responsibility, confidence, team work, comunication, taking risks and decisions, simulating problems that occur in business environment
Evaluation Type
Frequency Attainment
Activities in class - 70%
Final work: Theoretical essay about innovation (2/3 students +/- 10 pages) – 30%
Assement and Attendance registers
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