E-Business

Scholar Year: 2014/2015 - 2S

Instance: 2014/2015 - 2S

Courses

Docência - Horas Theoretical: 1 Practices: 2 Type Teacher Classes Hours Theoretical Totals 1 1,00 Ana Rolo   1,00 Practices Totals 1 2,00 Fernando Angelino   2,00

Docência - Responsabilidades Teacher Responsability Ana Cristina Rodrigues Rolo Alves Head

Teaching weeks:

15

Teaching language

English

Objetivos de aprendizagem

E-business and e-commerce are present in everyday business activity, having important implications in strategy, how to manage and new ways of doing business, and the “network of networks” is increasingly assuming the role of one of the main engines for business.

Thus, the main objectives of the curricular unit are to:
• Know and understand the concepts and principles of e-business;
• Present and critically analyze new models of e-business;
• Analyze the strategic perspective of e-business for organizations;
• Use methods, techniques and tools to understand and implement e-business solutions.

Contents

1. Fundamental concepts
1.1. E-commerce, e-business, e-economy
1.2. Historical evolution of e-business
1.3. Online behavioural consumer segments
1.4. Digital and non-digital products
1.5. SWOT analysis
1.6. Main types of e-commerce
1.7. Portuguese experience on e-commerce
1.8. Development phases of an e-commerce website
2. New models of e-business
2.1. Concept and types of new e-business models
2.2. Main B2B and B2C business models
3. Strategy and e-business
3.1. E-Business evolution
3.2. Generic strategies model and five forces model
3.3. Internet and Web changes on the industry structure and business strategy
3.4. Importance of multi-channel strategies
3.5. CRM applications, objectives, advantages
3.6. Online marketing communications tools
3.7. Main aspects related to security
4. Legal framework of e-commerce
4.1. Main legal aspects of e-commerce
5. Web site analysis

Teaching Procedures

The curricular unit is structured around lectures, which familiarize students with the theoretical body of the curricular unit, and practical, based on practical work and case studies that provide consolidation of knowledge and develop skills of application and know-how.

While the lectures favour the use of the exposition and participation method, practical lessons seek to coordinate between different work modalities (individual study and collaborative work) that create different
training situations.

Evaluation Type

Final Classification

• Continuous Assessment: a set of assignments - accomplished in groups; a small written report in each case; a minimum of three with oral presentation; individual participation following the oral presentations. Portfolio: 30% individual work, 30% group work 1, 40% group work 2.
• Final, Resit and Special Session: Individual written test.

Assement and Attendance registers

Main Bibliography