Retailing Management

Scholar Year: 2015/2016 - 1S

Instance: 2015/2016 - 1S

Courses

Docência - Horas Theoretical-practical : 3 Type Teacher Classes Hours Theoretical-practical Totals 1 3,00 Cristina Luís   3,00

Docência - Responsabilidades Teacher Responsability Cristina Maria Miranda Alves Luís Head

Teaching weeks:

15

Teaching language

English

Objetivos de aprendizagem

To understand the economic and social relevance of Retailing and the international development of Retailing Management.
Know how to identify different types of retailers and their legal characteristics.
To understand services retailers differences.
Know how to identify retailing strategies and their implications in retail-mix.
Know how to use retail-mix variables and to evaluate retailer’s performance.

Contents

Syllabus:
1 - Introduction to the world of Retailing
2 - Types of Retailers
3 - Multichannel Retailing
4 - Customer Buying Behaviour
5 - Retail Market Strategy,
6 - Financial Strategy
7 - Retail Locations
8 - Retail Site Location
9 - Human Resource Management in Retailing
10 - Information Systems and Supply Chain Management in Retailing
11 - Customer Relationship Management
12- Managing Merchandise
13 - Buying Merchandise
14 - Retail Pricing
15 - Retail communication mix
16 - Store Layout, Design and Visual Merchandising
17 - Customer service.

Software

http://highered.mheducation.com/sites/007802899x/information_center_view0/index.html

Teaching Procedures

Teaching methodology:

Expositive method during the first hour of classes, lecture type, followed by class discussion and teacher feedback on individual assignments, quizzes and group exercises. Tutorial support for group work development, according to the pre-defined schedule (15 weeks) and the Winter semester calendar.

Evaluation Type

Final Classification

- Continuous assessment:

Individual Assignments (5), Individual quizzes (5) and Group exercises (5) - 30% final grade, AND
Group work written report (field work on a retail issue/topic from the syllabus, in a real retailer and written report development - 30% final grade, AND
written individual test - 40% final grade.

OR
- Final assessment: individual written exam (100%).

Approval on the course requires a minimum Final grade of 10 (Ten) on a scale of 0 (zero) - 20 (Twenty).

Assement and Attendance registers

Main Bibliography

Complementary Bibliography

Observations

Individual assignments, group exercises and individual quizzes are required on a weekly basis - on scheduled due dates.

Feedback on the student progress is given, by the teacher, to all students enrolled on the course, on a regular basis.