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Customer Relationship Management

Scholar Year: 2016/2017 - 2S

Code: IMSS2014    Acronym: CRM
Section/Department: Department of Marketing and Logistics

Courses

Acronym Nº of students Study Plan Curricular year ECTS Contact hours Total Time
MOBIL 16 Plan of Sudies International Module 1º 5,0

Teaching weeks: 15

Head

TeacherResponsability
Mário Luís Pereira CravidãoHead

Weekly workload

Hours/week T TP P PL L TC E OT OT/PL TPL O S
Type of classes 3

Lectures

Type Teacher Classes Hours
Laboratories Totals 1 3,00
Mário Cravidão   3,00

Teaching language

English

Objetivos de aprendizagem

Contents

Software

Insightly


Assement and Attendance registers

Description Type Tempo (horas) End Date
Attendance (estimated)  Classes  0
  Total: 0

Main Bibliography

PEPPERS, Don & ROGERS, Martha;Managing Customer Relationships: a strategic framework, John Wiley & Sons
- PEPPERS, Don & ROGERS, Martha ;Enterprise One-to-One, Piatkus, 2000
DYCHÉ, Jill ;The CRM Handbook, Addison Wesley, 2002
KALAKOTA, Ravi & ROBINSON, Marcia ; e-Business 2.0 Roadmap for Success, Addison-Wesley, 2000
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Página gerada em: 2024-05-18 às 05:58:41