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Branding and Product Development

Scholar Year: 2018/2019 - 1S

Code: IMAS1015   
Section/Department: Department of Marketing and Logistics

Courses

Acronym Nº of students Study Plan Curricular year ECTS Contact hours Total Time
MOBIL 25 Plan of Sudies International Module 5,0

Teaching weeks: 15

Head

TeacherResponsability
Duarte Miguel da Costa Pessoa Xara BrasilHead

Weekly workload

Hours/week T TP P PL L OT S TPL E OT/PL
Type of classes 0

Lectures

Type Teacher Classes Hours
Theoretical-practical Totals 1 0,00
Xara Brasil   3,00

Teaching language

Portuguese

Objetivos de aprendizagem

Contents


Bibliography

Aaker, D. (1996). Building strong brands. Free Press: 1996.
Aaker, D. (2011). Brand Relevance. Making competitors irrelevant. Willey, New York
Baker,M, Hart,S, (1999). Product Strategy and Management, Prentice Hall, Harlow
Kapferrer, J. (2008). The New Strategic Brand Management. Creating and sustaining brand equity long term, 4th ed, Kogan Page, London.
Keller, K., Aperia, T., Georgson, M. (2008). Strategic brand management: a European perspective. Pearson Education, Harlow.
Mark, M., & Pearson, C. (2001). Building Extraordinary Brands through the Power of Archetypes. Mc-Graw Hill.

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Página gerada em: 2020-02-23 às 05:34:23