Branding and Product Development

Scholar Year: 2018/2019 - 1S

Courses

Head Teacher Responsability Duarte Miguel da Costa Pessoa Xara Brasil Head

Weekly workload Hours/week T TP P PL L TC E OT OT/PL TPL O S Type of classes 0 Lectures Type Teacher Classes Hours Theoretical-practical Totals 1 0,00 Xara Brasil   3,00

Teaching language

Portuguese

Objetivos de aprendizagem

Contents

Bibliography

Aaker, D. (1996). Building strong brands. Free Press: 1996.
Aaker, D. (2011). Brand Relevance. Making competitors irrelevant. Willey, New York
Baker,M, Hart,S, (1999). Product Strategy and Management, Prentice Hall, Harlow
Kapferrer, J. (2008). The New Strategic Brand Management. Creating and sustaining brand equity long term, 4th ed, Kogan Page, London.
Keller, K., Aperia, T., Georgson, M. (2008). Strategic brand management: a European perspective. Pearson Education, Harlow.
Mark, M., & Pearson, C. (2001). Building Extraordinary Brands through the Power of Archetypes. Mc-Graw Hill.