Innovation and Strategic Management

Ficha de unidade curricular - Ano letivo 2018/2019

Teaching language

English

Intended learning outcomes (Knowledges, skills and competencies to be developed by the students)

•Recognize the importance of innovation and strategy in firm´s development
•Understand, analyse and apply metodologies and tools for startegic and innovation analyse.

Syllabus

PART I- STRATEGIC MANAGEMENT
1- Strategic Management - An Introduction
2- Strategy – Definition
3- Components of a Strategy Statement
4- Strategic Management Process
5- Corporate and division strategic planning
6- Business Strategic Planning
7- Models for strategic formulation
PART II- INNOVATION
1-Innovation - An Introduction
2-What is innovation
3-Types Of Innovation
4-Strategic innovation

Demonstration of the syllabus coherence with the UC intended learning outcomes

•Expository method for theoretical approach
•Development of several activities and projects supported in the methodology “learning by doing”. This experiential-learning methodology, allows students to improve competences such as responsibility, confidence, team work, comunication, taking risks and decisions, simulating problems that occur in business environment

Teaching methodologies

Avaliação distribuída com exame final

Demonstration of the teaching methodologies coherence with the curricular unit's intended learning outcomes

Activities in class - 70%
Final work: Theoretical essay about innovation (2/3 students +/- 10 pages) – 30%

Bibliography

FUNDAMENTAL:
• Bessant, J. and Tidd, J. (2011), Innovation and Entrepreneurship, 2nd Edition, Sussex, United Kingdom, John Wiley & Sons, Ltd.
• Hitt, M. A., Ireland, R. D. & Hoskisson, R. E. (2017), Strategic Management: Competitiveness & Globalization: Concepts, 12th Edition, Boston, Cengage Learning.
• OECD (2005), Oslo Manual – Guidelines for Collecting and Interpreting Innovation Data, 3rd Edition, OECD/EUROSTAT, OECD Publishing (available at http://www.oecd.org)
• Tidd, J., Bessant, J. and Pavitt, K. (2005), Managing Innovation: Integrating technological, market & organizational change, 3rd Edition, Wiley.
• Wheelen, T. L., Hunger, J. D., Hoffman, A. N. & Bamford, C. E. (2015), Strategic Management and Business Policy: Globalization, Innovation, and Sustainability, 15th Edition, Harlow, Pearson.