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Business Communication and Marketing
Scholar Year: 2013/2014 - 1S
| Code: |
AIS30003 |
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Acronym: |
CEM |
| Scientific Fields: |
Ciências da Comunicação |
Instance: 2013/2014 - 1S
Courses
| Acronym |
N. of students |
Study Plan |
Curricular year |
ECTS |
Contact hours |
Total Time |
| ANIM |
31 |
Study Plan |
3º |
5,0 |
60 |
135,0 |
Teaching - Responsibilities| Teacher | Responsability |
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| Maria Alcina Velho Dourado da Silva | Head |
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Teaching language
Portuguese
Aims
For the Community Development and Sociocultural Intervention professional fully exercise their profession, should be able to meet the skills needed to work in an organization in possession of the fundamental concepts and tools in communication organizations, including the marketing aspect.
Contents
The program should be available in Moodle platform in the first 15 days of teaching activity for full consultation, after that period of time it will be the final version for the current school year.
In this platform for distance education will also be available all the information needed for full development of the Unit Curriculum (UC), including summaries.
Students interested in gaining access should validate its inclusion in this UC directly on the website of UC in http://moodle.ips.pt/ese/
If you are an authenticated user and want to access the full version of the program, you can click 'Contents' in the right column.
Keywords
Social sciences > Communication sciences > Business communication
Social sciences > Economics > Consumer economics > Consumer studies
Social sciences > Economics > Marketing
Social sciences > Communication sciences > Public relations
Social sciences > Economics > Social economics
Social sciences > Economics > Marketing > Advertising
Social sciences > Communication sciences > Science communication
Evaluation Type
Assement and Attendance registers
| Description |
Type |
Tempo (horas) |
End Date |
| Subject Classes |
Classes |
64 |
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Total: |
64 |
Main Bibliography
AZEVEDO, Carlos; FRANCO, Raquel; MENESES, João Wengorovius;Gestão de Organizações sem fins lucrativos – o desafio da inovação social, Grupo Editorial Vida Económica, 2010 |
CAETANO, Joaquim, Rasquilha, Luís;Gestão da comunicação, Quimera, 2005 |
KOTLER, Philip;Marketing para organizações que não visam o lucro, Atlas, 1978 |
Complementary Bibliography
LENDREVIE, Jacques, Lindon, Denis, Dionísio, Pedro, Rodrigues, Vicente;Mercator XXI, Teoria e Prática do Marketing, Publicações D. Quixote, 2004 |
Bibliografia complementar e documentação de apoio: poderá ser disponibilizada ao longo da leccionação da disciplina nas aulas, junto dos serviços de papelaria da Escola e/ou através da plataforma de ensino a distância da ESE.
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