Communication in Social Media

Scholar Year: 2020/2021 - 2S

Courses

Head Teacher Responsability Ricardo Jorge Melo Nunes Head

Weekly workload Hours/week T TP P PL L TC E OT OT/PL TPL O S Type of classes Lectures Type Teacher Classes Hours Contact hours Totals 1 4,00 Ricardo Nunes   4,00

Teaching language

Portuguese

Intended learning outcomes (Knowledges, skills and competencies to be developed by the students)

• Organize and plan personal work.
• Schedule the action steps taking into account the resources and time available.
• Intervenes in an efficient and organized manner.
• Works autonomously.
• Self-regulates your performance dealing with uncertainty.

Syllabus

• Guiding principles for the internship;
• Attitudes and principles of insertion in unknown contexts;
• The roles and functions of the trainee;
• Nature of institutions;
• Guidance for reporting.

Demonstration of the syllabus coherence with the UC intended learning outcomes

This internship lasts 5 weeks full-time, with a pedagogy of
School work. The monitoring of the work during the internship, and for the
The discussion of the report is done on a mentoring basis.
Each student is expected to:
(A) is assiduous and punctual, (b) participates in the preparatory discussion of the internship, (c) is prepared to
(D) carry out the work programmed by the company;
The internship report.
The evaluation parameters are given to the entity providing the Internship and presented to the students in the
Preparatory sessions of the internship.
Elements of assessment:
A) Presence b) Attendance c) Realization of the Internship Report d) Presentation of the Internship Report e)
Qualitative evaluation of the External Coordinator; f) Examination - review of the reformulated Internship Report

Teaching methodologies

Assessment Type Distribution assessment with final exam Assessment Components.

Note: Although a work methodology based on the development of a communication strategy for the Semmais media group, based on autonomous working groups, guided by tutoring, has already been defined, it has been redirected with distance learning communication resources. Thus, practically all the planning initially planned was maintained, having been adjusted in the working methods and techniques.
Resources: EMAIL, WHATSAPP, ZOOM.

Assessment methodologies and evidences

Exhibition classes
Elaboration of an internship report
Examination (only for recasting the report presented to the jury)

Bibliography

NOTA PRÉVIA: caso haja alguma dificuldade em aceder a algumas das referências online, deve contactar o docente.

Amaral, Inês (2016).REDES SOCIAIS NA INTERNET: SOCIABILIDADES EMERGENTES. https://labcom.ubi.pt/book/286

Cádima, Francisco Rui (2015). A Era Digital, Lisboa, Media XXI

Cádima, Francisco Rui (2010). A Televisão, o Digital e a Cultura Participativa, Lisboa, Formalpress

Cádima, Francisco Rui ( 2009). Media, Redes e Comunicação, Lisboa, Quimera

Canavilhas, João, Catarina Rodrigues e Fábio Giacomelli (Orgs.) (2019) NARRATIVAS JORNALÍSTICAS PARA DISPOSITIVOS MÓVEIS. https://labcom.ubi.pt/book/321

António Fidalgo, João Canavilhas (Org.) (2014)
COMUNICAÇÃO DIGITAL – 10 ANOS DE INVESTIGAÇÃO. https://labcom.ubi.pt/book/116

Cardoso, Gustavo (2014). Os Media na Sociedade em Rede, Lisboa, Fundação Calouste Gulbenkian

Castells, Manuel (2004). A Galáxia Internet: reflexões sobre a Internet, os negócios e a sociedade.
Lisboa: Fundação Calouste Gulbenkian

Chaffey, D., Ellis- Chadwick, F,(2015) Digital Marketing , 6th Edition, Pearson.

Gillmor, D. (2005). Nós os Media. Lisboa: Editorial Presença

Marques, Vasco (2021). Redes Sociais 360, Como Comunicar Online.

Obercom (2021). Impacto do Coronavírus e da crise pandémica no sistema mediático (Versão III – Fevereiro 2021). https://obercom.pt/impacto-do-coronavirus-e-da-crise-pandemica-no-sistema-mediatico-versao-iii-fevereiro-2021/ Nota: ver edições anteriores

Obercom (2020). Agências de Notícias e fact-checking. https://obercom.pt/agencias-de-noticias-e-fact-checking/

Obercom (2020). Pandemia e consumos mediáticos. https://obercom.pt/pandemia-e-consumos-mediaticos/

Obercom (2020). Reuters Institute Digital News Report 2020 – PORTUGAL. https://obercom.pt/reuters-institute-digital-news-report-2020-portugal/

Qualman, ERIK (2010). Socialnomics, Como os Media Sociais estão a transformar o modo como vivemos e como fazemos negócios. Lisboa: Editorial Presença

Rheingold, H. (1993). A Comunidade Virtual. Lisboa: Gradiva.

Retrevo (2010). Is Social Media a New Addiction?Disponível em
http://www.retrevo.com/content/blog/2010/03/social-media-new-addiction%3F, acedido a 18 de
Agosto

Rosen, J. (2006). The people formerly known as the audience. Disponível em
http://journalism.nyu.edu/pubzone/weblogs/pressthink/2006/06/27/ppl_frmr.html, acedido a 17
de Agosto de 2010.

Ryan, D. (2014). Understanding Digital Marketing Strategies for Engaging the Digital Generation , 3rd edition, Kogan Page.

Ryan, D. (2015). Understanding Social Media , Kogan Page.

Shirky, C. (2002a). Communities, Audiences, and Scale. Disponível em
http://shirky.com/writings/community_scale.html, acedido a 12 de Agosto de 2010.