Culture Production and Promotion

Scholar Year: 2017/2018 - 2S

Courses

Head Teacher Responsability Lídia Soraya Barreto Marôpo Head

Weekly workload Hours/week T TP P PL L TC E OT OT/PL TPL O S Type of classes Lectures Type Teacher Classes Hours Contact hours Totals 1 4,00 Lídia Marôpo   4,00

Teaching language

Portuguese

Intended learning outcomes (Knowledges, skills and competencies to be developed by the students)

At the end of the course the student should be able to:

- Reflect critically on the cultural sector in Portugal and the challenges for the promotion of culture.
- Identify the professions of culture and their skills.
- Distinguish strategies to expand cultural audiences.
- Understand cultural production, their references, their agents and their techniques in a behind-the-scenarios perspective
- Create and implement cultural projects.
- To promote and disseminate cultural projects.

Syllabus

Module I - The cultural sector in Portugal

Cultural contexts
Culture professions: producers and programmers
Culture audiences
Cultural policies
Cultural practices
Legal status of cultural activity

Module II - Cultural projects

Planning and cultural production strategies
How to perform a cultural project
Communication strategies for cultural projects

Teaching methodologies

The sessions are focused on presentation of concepts, debates and practical exercises. Students are invited to submit the results of the different activities.

Assessment methodologies and evidences

The student's evaluation is continuous and summative including:

a) Individual work (in-depth analysis of a cultural project): 40%
b) Group work (planning, promotion and realization of cultural project): 40%
c) Presence, participation,tasks and presentations in class: 20%.

Bibliography

AAVV (2002). O Estado das Artes. As artes e o Estado. Actas do Encontro realizado em Lisboa no CCB, a 19, 20 e 21 de abril de 2001. Lisboa: Observatório das Actividades Culturais.
AAVV (2004). Públicos da Cultura – Actas do Encontro organizado pelo Observatório das Actividades Culturais no Instituto de Ciências Sociais da Universidade de Lisboa, 24 e 25 de novembro de 2003. Lisboa: Observatório das Actividades Culturais.
CAETANO, Joaquim; RASQUILHA, Luís (2005). Gestão da comunicação. Lisboa: Quimera
CHINEM, Rivaldo. (2003). Assessoria de imprensa - Como fazer. São Paulo: Summus.
KOLB, Bonita M. (2005). Marketing for Cultural Organizations. Cork/Irlanda: Thomson.
KOTLER, Philip; SCHEFF, Joanne (1997). Standing Room Only – Strategies for Marketing the Performing Arts. Boston: Harvard Business School Press
MENDES, Conceição (2007). Manual de Produção Cultural – Algumas reflexões sobre o tema. Lisboa: Inatel.
PAIS, José Machado Pais (org); SANTOS, Maria de Lourdes Lima dos (org) (2010). Novos Trilhos Culturais: Práticas e Políticas. Lisboa: Imprensa de Ciências Sociais.
VARGAS, Carlos (coord.) (2012). Cultura Política e Práticas de Cultura. Lisboa: Fonte da Palavra.